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Prebid Server Premium Seller Analytics

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The Prebid Server Premium Seller Analytics Report contains performance information on configured Prebid Server Premium (PSP) demand partners. Using this report, you can:

  • Track revenue by heading bidder demand partner, publisher, or geographical region.
  • Track lift on inventory you've opened up to header bidding demand.
  • Monitor the health and efficiency of your Prebid Server Premium partners and placements.

For information on other reports via API, see Report Service. For information on accessing data via UI, see Reporting Guide for Microsoft Monetize and Prebid Server Premium Seller Analytics Report.

Time frame

The report_interval field in the JSON request can be set to one of the following:

  • last_hour
  • last_48_hours
  • today
  • yesterday
  • last_7_days
  • month_to_date
  • quarter_to_date
  • last_month
  • lifetime
  • month_to_yesterday

The time_granularity of the data is hourly. For instructions on retrieving a report, see the Report Service or the Examples below.

Data retention period

Data retention period for this report is 30 days.

Dimensions

Column Type Filter? Example Description
hour date no "2018-02-01-09:54" The hour of the auction.
month date no "2018-02" The month of the auction.
day date yes "2018-02-01" The day of the auction.
seller_member_id int yes 123 The ID of the seller member.
seller_member_name string no "Cool Seller Inc" The name of the seller member.
tag_id int yes 456 The ID of the placement tag.
publisher_id int yes 789 The ID of the publisher.
publisher_name string no "Neat Publisher Ltd" The name of the publisher.
publisher string no "Neat Publisher Ltd (789)" A string consisting of the publisher name and publisher ID.
size string yes 300x250 The width and height of the placement associated with the impression.
geo_country string yes "US" The country abbreviation.
geo_country_name string no "United States" The name of the geographical country.
site_id int yes 555 The ID of the site. For more information, see the Site Service.
site_name string no "My Site" The name of the site. For more information, see the Site Service.
site string no "My Site (555)" A string containing the name and ID of the site. For more information, see the Site Service.
tag_name string no "My Placement" The name of the tag associated with the impression.
header_bidding_demand_partner_id int no 9645 The ID of the demand partner associated with the placement.
header_bidding_demand_partner_name string no "PubMatic (PSP)" The demand partner associated with the placement.
header_bidding_demand_partner string no "PubMatic (PSP) (9645)" The name and ID of the demand partner associated with the placement.
included_header_bidding_demand int yes 654 The included demand from non-Xandr demand partners.

Metrics

Column Type Example Formula Description
imps int 34534 imps The total number of impressions (including defaults).
seller_revenue money 999.99 total seller revenue The seller revenue on the deal, represented as a dollar amount.
seller_ecpm money 1.00 See Description The seller revenue on the deal, represented in eCPM.
view_measured_imps int 1500 See Description The total number of impressions that were measured for viewability.
view_rate double 87.00 imps_viewed / view_measured_imps The percentage of impressions that were viewable out of the total number of impressions measured for viewability.
view_measurement_rate int 91.00 view_measured_imps / imps The percentage of impressions measured for viewability out of the total number of impressions.
imps_viewed int 1100 See Description The number of viewable impressions for the placement.
ad_requests int 1200 See Description The number of ad requests associated with the placement.
fill_rate double 85.00 Kept impressions + resold impressions / total number of impressions The percentage of ad requests that were filled with demand. (Kept Impressions and Resold Impressions / total number of impressions).

Examples

Create JSON formatted report request

The JSON file should include the report_type of "prebid_server_analytics", as well as the columns (dimensions and metrics) and report_interval that you want to retrieve. You can also filter for specific dimensions, define granularity (year, month, day), and specify the "format" in which the data should be returned ("csv", "excel", or "html"). For a full explanation of fields that can be included in the JSON file, see the Report Service.

$ cat prebid_server_analytics
  {"report": 
    {
        "format": "csv",
        "report_interval": "yesterday",
        "columns": ["hour", "publisher_id","site_id"," "header_bidding_demand_partner", "imps", "seller_revenue", "view_rate"],
        "report_type": "prebid_server_analytics"
    }
}

POST the request to the Report Service

POST the JSON request to get back a report ID.

$ curl -b cookies -c cookies -X post -d @prebid_server_analytics "https://api.appnexus.com/report"
{
   "response":{
      "status":"OK",
      "report_id":"97a181df6d77a8f3cd5a45eff4ea3dab"
   }
}

GET the report status from the Report service

Make a GET call with the report ID to retrieve the status of the report. Continue making this GET call until the execution_status is "ready". Then use the report-download service to save the report data to a file, as described in the next step.

$ curl -b cookies -c cookies 'https://api.appnexus.com/report?id=97a181df6d77a8f3cd5a45eff4ea3dab'
{
    "response": {
        "status": "OK",
        "report": {
            "name": null,
            "created_on": "2014-11-19 21:57:00",
            "json_request": "{\"report\":{\"format\":\"csv\",\"report_interval\":\"yesterday\",\"row_per\":[\"publisher_id\"],\"columns\":[\"hour\", \"publisher_id\",\"site_id\",\"header_bidding_demand_partner\",\"imps\",\"seller_revenue\", \"view_rate\"],\"report_type\":\"prebid_server_analytics\"
            "url": "report-download?id=97a181df6d77a8f3cd5a45eff4ea3dab"
        },
        "execution_status": "ready"
    }
}

GET the report data from the Report Download service

To download the report data to a file, make another GET call with the report ID, but this time to the report-download service. You can find the service and report ID in the url field of the response to your previous GET call. When identifying the file that you want to save to, be sure to use the file extension of the file format that you specified in your initial POST.

Note

If an error occurs during download, the response header will include an HTTP error code and message. Use -i or -v in your call to expose the response header.

curl -b cookies -c cookies 'https://api.appnexus.com/report-download?id=97a181df6d77a8f3cd5a45eff4ea3dab' > /tmp/prebid_server_analytics.csv

Note

There is a limit of 100,000 rows per report when you download them as XLSX and Excel file.