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Digital Platform API - Domain List service

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Note

Going forward, "allowlist" and "blocklist" terminology will be followed for our APIs. This is a part of an ongoing effort to evaluate our current terminology usage and usher in more inclusive terminology for Xandr platforms.

The Domain List service lets you define a list of domains that can be included or excluded from a campaign's targeting profile. Domain lists in targeting profiles are used to place domains with similar characteristics in groups that you can use to easily include or exclude domains from campaign targeting. They're generally used as allowlists or blocklists. Allowlists contain domains that you want to include in your campaign targeting, and blocklists contain domains that you want to exclude. (See domain_list_targets and domain_list_action in the Profile Service to see how to include these lists in your profiles).

REST API

HTTP Method Endpoint Description
GET https://api.appnexus.com/domain-list View all domain lists.
GET https://api.appnexus.com/domain-list?id=DOMAIN_LIST_ID View a specific domain list.
GET https://api.appnexus.com/domain-list?search=SEARCH_TERM Search for domain lists with names or descriptions containing certain characters.
POST https://api.appnexus.com/domain-list Add a new domain list.
PUT https://api.appnexus.com/domain-list?id=DOMAIN_LIST_ID Modify an existing domain list.
DELETE https://api.appnexus.com/domain-list?id=DOMAIN_LIST_ID Delete an existing domain list.

JSON fields

Field Type Description
description string(100) A description of the domain list.
domains array Array of domains in the format ["domain1.com", "domain2.com", ... , "domain10.com"].

Note: "www" is stripped from domains.
Domains which begin with "www" will have the "www" substring stripped out before being stored in our system. For example, "www.example.org" will be shortened to "example.org".
id int The internal system identifier for the domain list.
Required On: PUT
last_modified string Read-only timestamp of when the domain list was last changed.
name string(100) The name of the domain list as specified by the user. This name must be unique.
Required On: POST
type string The type of domain list. Possible values are black and white. This value is strictly informational; it does not determine whether the list is included or excluded in targeting.
Default: "white"

Examples

Adding a domain list

$ cat domain-list

{
   "domain-list":{
      "name":"Domains to target",
      "description":"A list of the domains to target for Campaign A",
      "type":"white",
      "domains":["domain-a.com", "domain-b.net", "domain-c.org"]
   }
}

$ curl -b cookies -c cookies -X POST --data-binary @domain-list 'https://api.appnexus.com/domain-list'

{
   "response":{
      "status":"OK",
      "id":9
   }
}

Viewing domain list 9

$ curl -b cookies -c cookies 'https://api.appnexus.com/domain-list?id=9'

{
   "response":{
      "domain-list":{
         "id":9,
         "name":"Domains to target",
         "description":"A list of the domains to target for Campaign A",
         "type":"white",
         "domains":["domain-a.com", "domain-b.net", "domain-c.org"]
      }
      "status":"OK"
   }
}

Adding domain lists to profile 35 as a "allowlist"

$ cat domain-list-profile

{
   "profile":{
      "id":35,
      "domain_list_targets":[{"id":9}, {"id":10}, {"id":15}, {"id":18}],
      "domain_list_action":"include",
   }
}

$ curl -b cookies -c cookies -X PUT --data-binary @domain-list-profile 'https://api.appnexus.com/profile?id=35'

{
   "response":{
      "status":"OK",
      "id":35
   }
}

Searching for domain lists with names or descriptions containing "test"

$ curl -b cookies -c cookies 'https://api.appnexus.com/domain-list?search=test'

{
  "response": {
    "status": "OK",
    "domain-lists": [
      {
        "id": 1733,
        "name": "Add Test",
        "description": "",
        "type": "white",
        "domains": [
          "amblergazette.com",
          "facebook.com",
          "google.com",
          "zwire.com"
        ],
        "last_modified": "2011-03-10 18:03:07"
      }
      }