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Digital Platform API - Category service

The read-only Category Service allows you to view all buy-side categories that are registered in our system. Categories are applied to both brands and creatives - you can see what categories are assigned to a brand or creative using the Brand Service or the Creative Service. Sellers can then allow or disallow these categories of brands and creatives using the Ad Profile Service. When looking at a creative in , you will see "Sensitive categories" and "Offer category" - both of these pull from the Category Service. Sensitive categories will have the is_sensitive field set to true.

Sellers will categorize sites and placements using the Content Category Service.

REST API

HTTP Method Endpoint Description
GET https://api.appnexus.com/category View all categories.
GET https://api.appnexus.com/category?id=CATEGORY_ID View a particular category.
GET https://api.appnexus.com/category/meta Find out which fields you can filter and sort by.

JSON fields

Note

The fields countries_and_brands and countries_and_regions defined below are being used by our system to allow gambling-related creatives to serve in the countries and regions where they're legally allowed, putting us in compliance with applicable laws.

  • For more information about our official gambling-related policies, see our Part of Service Policies gambling policies.
  • For more information on how allowlisting works by country and region, contact Customer Support.
Field Type Description
id int The ID of the category.
name string The name of the category.
is_sensitive bool If true, the category is listed as "sensitive", and is often banned by publishers.
requires_allowlist boolean Whether brands or creatives in this category require allowlisting in order to serve.
requires_allowlist_on_managed boolean Whether brands or creatives in this category require allowlisting in order to serve on managed inventory.
requires_allowlist_on_external boolean Whether brands or creatives in this category require allowlisting in order to serve on external (i.e., RTB) inventory.
last_modified timestamp The date and time when the category was last modified.
is_brand_eligible boolean If true, Xandr's audit team may associate the category with brands.
countries_and_brands array of objects This array contains brand allowlist settings grouped by country. For more information, see Countries and Brands below.

Countries and brands

Field Type Description
brand_id int The ID of the brand.
brand_name string The name of the brand.
brand multi_object An object containing information about the brand allowlisted in this country. For more information, see Brand below.
country string A 2-character string referencing the country in which the brand is allowlisted.

Brand

Field Type Description
id int The ID of the brand.
name string The name of the brand.

Examples

View a single category

{code}
$ curl -b cookies "https://api.appnexus.com/category?id=1"
{
  "response": {
    
    "category": {
      "allowlist": {
        "countries_and_brands": [
        ],
        "countries": [
        ]
      },
      "requires_allowlist": false,
      "is_brand_eligible": true,
      "requires_allowlist_on_managed": false,
      "requires_allowlist_on_external": false,
      "last_modified": "2010-03-19 17:48:36",
      "is_sensitive": false,
      "name": "Airlines",
      "id": 1
    },
    "num_elements": null,
    "start_element": null,
    "count": 1,
    "status": "OK"
  }
}
{code}

View all categories

{code}
$ curl -b cookies "https://api.appnexus.com/category"
{
  "response": {
    
    "categories": [
      {
        "allowlist": {
          "countries_and_brands": [
          ],
          "countries": [
          ]
        },
        "requires_allowlist": false,
        "is_brand_eligible": true,
        "requires_allowlist_on_managed": false,
        "requires_allowlist_on_external": false,
        "last_modified": "2010-03-19 17:48:36",
        "is_sensitive": false,
        "name": "Airlines",
        "id": 1
      },
      {
        "allowlist": {
          "countries_and_brands": [
          ],
          "countries": [
          ]
        },
        "requires_allowlist": false,
        "is_brand_eligible": true,
        "requires_allowlist_on_managed": false,
        "requires_allowlist_on_external": false,
        "last_modified": "2010-03-19 17:48:36",
        "is_sensitive": false,
        "name": "Apparel",
        "id": 2
      },
      {
        "allowlist": {
          "countries_and_brands": [
          ],
          "countries": [
          ]
        },
        "requires_allowlist": false,
        "is_brand_eligible": true,
        "requires_allowlist_on_managed": false,
        "requires_allowlist_on_external": false,
        "last_modified": "2010-03-19 17:48:36",
        "is_sensitive": false,
        "name": "Appliances",
        "id": 3
      },
      {
        "allowlist": {
          "countries_and_brands": [
          ],
          "countries": [
          ]
        },
        "requires_allowlist": false,
        "is_brand_eligible": true,
        "requires_allowlist_on_managed": false,
        "requires_allowlist_on_external": false,
        "last_modified": "2010-03-19 17:48:36",
        "is_sensitive": false,
        "name": "Automotive and Vehicles",
        "id": 4
      },
      {
        "allowlist": {
          "countries_and_brands": [
          ],
          "countries": [
          ]
        },
        "requires_allowlist": false,
        "is_brand_eligible": true,
        "requires_allowlist_on_managed": false,
        "requires_allowlist_on_external": false,
        "last_modified": "2010-03-19 17:48:36",
        "is_sensitive": false,
        "name": "Computers and Electronics",
        "id": 5
      },
      {
        "allowlist": {
          "countries_and_brands": [
          ],
          "countries": [
          ]
        },
        "requires_allowlist": false,
        "is_brand_eligible": true,
        "requires_allowlist_on_managed": false,
        "requires_allowlist_on_external": false,
        "last_modified": "2010-06-01 20:41:02",
        "is_sensitive": true,
        "name": "Context Link Providers",
        "id": 6
      },
      {
        "allowlist": {
          "countries_and_brands": [
          ],
          "countries": [
          ]
        },
        "requires_allowlist": false,
        "is_brand_eligible": true,
        "requires_allowlist_on_managed": false,
        "requires_allowlist_on_external": false,
        "last_modified": "2010-07-01 20:23:31",
        "is_sensitive": false,
        "name": "Cosmetics and Hygiene",
        "id": 7
      },
      {
        "allowlist": {
          "countries_and_brands": [
          ],
          "countries": [
          ]
        },
        "requires_allowlist": false,
        "is_brand_eligible": true,
        "requires_allowlist_on_managed": false,
        "requires_allowlist_on_external": false,
        "last_modified": "2010-06-02 19:23:05",
        "is_sensitive": true,
        "name": "Dating",
        "id": 8
      },
      {
        "allowlist": {
          "countries_and_brands": [
          ],
          "countries": [
          ]
        },
        "requires_allowlist": false,
        "is_brand_eligible": true,
        "requires_allowlist_on_managed": false,
        "requires_allowlist_on_external": false,
        "last_modified": "2010-03-19 17:48:36",
        "is_sensitive": false,
        "name": "Education",
        "id": 9
      },
      {
        "allowlist": {
          "countries_and_brands": [
          ],
          "countries": [
          ]
        },
        "requires_allowlist": false,
        "is_brand_eligible": true,
        "requires_allowlist_on_managed": false,
        "requires_allowlist_on_external": false,
        "last_modified": "2010-03-19 17:48:36",
        "is_sensitive": false,
        "name": "Employment",
        "id": 10
      },
      ...
    ],
    "num_elements": null,
    "start_element": null,
    "count": 78,
    "status": "OK"
  }
}
{code}