Bid error codes

Bid error codes can be received from several different sources:

• Notify Request

  Your bidder might receive an error code in the responses array of the notify_request. The error field explains what went wrong in the auction.

• Bidder Bid Error Report

  You can use this report to troubleshoot buy-side and sell-side settings that result in auction errors, thereby blocking spend. The goal is to help you eliminate the error in the future. You can find information on the owner, cause and recommended resolution for each error below.

• Seller Bid Error Report

  You can use this report to troubleshoot sell-side and buy-side settings that result in auction errors, thereby blocking spend. The goal is to help you eliminate the error in the future.  You can find information on the owner, cause and recommended resolution for each error below.

• Buyer Bid Error Report

  You can use this report to troubleshoot sell-side and buy-side settings that result in auction errors, thereby blocking spend. The goal is to help you eliminate the error in the future.  You can find information on the owner, cause and recommended resolution for each error below.

The following are error codes you might see from any of the above.

Error ID	Error Message	Description	Owner	Resolution
0	Unknown error
10	Request timed out	Request timed out	Demand Partner	Demand Partner should contact Xandr Support to review integration settings.
11	Request throttled or aborted	Request throttled or aborted	Demand Partner	Demand Partner should contact Xandr Support to review integration settings.
12	Connection error	Connection error	Demand Partner	Demand Partner should contact Xandr Support to review integration settings.
13	Invalid HTTP response code ${HTTP_RESPONSE_CODE}	Invalid HTTP response code	Demand Partner	Demand Partner should contact Xandr Support to review integration settings.
14	JSON parsing error	Demand Partner is having JSON parsing error	Demand Partner	Demand Partner should contact Xandr Support to review integration settings.
15	XML parsing error	XML parsing error	Demand Partner	Seller should notify demand partner that they're having problems.
16	Bid response parsing error	Demand Partner has formatted the bid response incorrectly	Demand Partner	Demand Partner should contact Xandr Support to review integration settings.
50	No ad tag in response	No ad tag in response	Demand Partner	Seller should notify the Demand Partner that they're having problems.
51	No actions tag in response	No actions tag in response	Demand Partner	Seller should notify the Demand Partner that they're having problems.
52	No impurl tag in response	No impurl tag in response	Demand Partner	Seller should notify the Demand Partner that they're having problems.
53	No click action in response	No click action in response	Demand Partner	Seller should notify the Demand Partner that they're having problems.
54	No assets tag in response	No assets tag in response	Demand Partner	Seller should notify the Demand Partner that they're having problems.
55	Incorrect creative format in response	Incorrect creative format in response	Demand Partner	Seller should notify the Demand Partner that they're having problems.
60	Response too long (${RESPONSE_SIZE_IN_BYTES} bytes)	Response too long	Demand Partner	Seller should notify the Demand Partner that they're having problems.
61	No price received from bidder	No price received from bidder	Demand Partner	Seller should notify the Demand Partner that they're having problems.
62	No creative id received from bidder	No creative id received from bidder	Demand Partner	Seller should notify the Demand Partner that they're having problems.
63	Invalid creative landing page received from bidder	Invalid creative landing page received from bidder	Demand Partner	Seller should notify the Demand Partner that they're having problems.
64	No drop log url received from bidder	No drop log url received from bidder	Demand Partner	Seller should notify the Demand Partner that they're having problems.
102	Creative id ${CREATIVE_ID} was not found	Creative ID specified in the adid for the OpenRTB bid response is expired, deleted, or not found	Demand Partner	Demand Partner should ensure that the ID sent in the adid is valid. If so, reactivate the creative or add a new one.
103	Creative id ${CREATIVE_ID} is malicious	Creative was marked as malicious as part of our creative scanning process	Buyer	Buyer should upload a new creative.
104	Creative ${CREATIVE_ID} is not ssl_approved for a secure auction	Buyer is bidding with a non-ssl approved creative for a secure auction	Buyer	Buyer should add a secure creative to their campaign for use on sites requiring SSL. The Demand Partner should make sure that allow_ssl_audit is set to true.
105	Creative ${CREATIVE_ID} does not belong to response member id (${MEMBER_ID})	Demand Partner is bidding with a creative not associated with the Buyer Member in the bid response	Demand Partner	Demand Partner should review the creative and adjust accordingly.
106	Creative ${CREATIVE_ID} size (${WIDTH}x${HEIGHT}) doesn't match tag sizes	Demand Partner is bidding with a creative size that doesn't match the tag size	Demand Partner	Demand Partner should review the creative size, notify the Seller regarding the mismatch tag size, or alter the creative to match the correct tag size.
107	Creative ${CREATIVE_ID} not in VAST format
108	Creative ${CREATIVE_ID} does not have VAST media subtype for VAST tag	Non-VAST creative is bidding on a VAST placement	Buyer	Buyer should review creative size and ensure it's VAST.
109	Creative ${CREATIVE_ID} has VAST media_subtype for non-VAST tag	Placement doesn't support VAST creatives, which are being sent by the Buyer	Buyer	Buyer should review the creative size and ensure it's not VAST.
110	Flash creative ${CREATIVE_ID} returned for user that doesn't have flash	Placement does not support Flash creatives	Buyer/Seller	Buyer should bid with a different creative or ask the Seller to review the format settings in their system.
111	Creative ${CREATIVE_ID} format is not allowed by site	Creative format is not allowed by the site due to the placement group "ad formats" setting	Buyer/Seller	Buyer should bid with a different creative or ask the Seller to review format settings in their system.
112	Creative ${CREATIVE_ID} click action is not allowed by site	The placement group can specify click actions that are allowed and if the creative is not in the supported list, it will be blocked	Buyer	Buyer should obtain a better understanding from the Seller as to which click actions are allowed on the placement group so that the Buyer can bid with the appropriate creatives.
113	Creative has an invalid media type	The creative's media type is not allowed in the auction	Demand Partner	Buyer should bid with a different creative media type.
114	Creative ${CREATIVE_ID} initiates pop	Placement is pre-popped, but creative is configured to initiate a pop, so they are incompatible	Buyer	Buyer should change the creative so that the pop-up isn't initiated.
115	Creative ${CREATIVE_ID} has no click url	Creative has no landing page URL and is required to have one	Demand Partner	Demand Partner should add a landing page for the creative. If it is a third-party hosted tag, then they should verify that the creative has Xandr's ${CLICK_URL} macro in place.
116	Creative ${CREATIVE_ID} has no landing page url	Creative has no landing page URL and is required to have one	Buyer	Buyer should add a landing page for the creative.
117	Creative ${CREATIVE_ID} is banned by bid_request	Creative is blocked based on the dynamic technical attribute, creative category, or brand settings that have been set	Buyer/Seller	Buyer should bid with a different creative or ask the Seller to review the technical attribute, creative category, and brand block settings in their system.
118	Creative ${CREATIVE_ID} has an inactive or non-existent CCRT	CCRT for the creative is inactive or missing	Buyer	Buyer should update creative with active CCRT.
119	Creative ${CREATIVE_ID} has no content js in template ${TEMPLATE_ID} for JS tag	Creative has no content js in the template for the JS tag	Demand Partner	Demand Partner should select an appropriate template for the tag.
120	Creative ${CREATIVE_ID} has no content js or html in template ${TEMPLATE_ID} for IFRAME tag	Creative has no content js or HTML in the template for the IFRAME tag	Demand Partner	Demand Partner should select an appropriate template for the tag.
121	Creative ${CREATIVE_ID} has no content xml in template ${TEMPLATE_ID} for VAST tag	Buyer is bidding on video inventory with a non-VAST compliant creative	Buyer	Buyer should ensure that the creative is live and contains valid VAST markup.
122	Creative ${CREATIVE_ID} with format ${FORMAT} is not allowed by seller	Creative format is not allowed by the Seller due to the Seller integration setting	Buyer/Seller	Buyer should bid with a different creative or ask the Seller to review format settings in their system.
123	Creative ${CREATIVE_ID} fails advertiser exclusion	There are competitive exclusions set on the auction and the creative bidding is not allowed to serve on the same page as a creative already chosen	Seller	Buyer should check if they have advertisers with competitive exclusions set up. If so, adjust campaign targeting to avoid buying the same inventory or leave alone so that campaigns can serve as needed. If there are no buy-side competitive exclusions set up, talk to the Seller to understand if the inventory is generally available for the particular advertiser being blocked and see if they can remove any exclusions on their end. Otherwise, continue buying and eventually it will get through.
124	Creative ${CREATIVE_ID} does not have valid MIME type	VAST creative does not contain a matching file type (swf, mp4, etc.) that the player accepts	Buyer/Seller	Buyer should include correct file formats that the Seller's player accepts (Xandr recommends always including mp4, webm, and flv file types) and notify the Seller to update the player to allow for more file formats including VPAID.
125	Creative ${CREATIVE_ID} is suspicious	Creative has been deemed as suspicious and will not be eligible to serve	Buyer	Demand Partner should open a support case to determine why the creative has been marked this way.
126	Mediated creative id ${CREATIVE_ID} is not supported	The specific creative is not supported for mediation	Buyer/Seller	Buyer should bid with a different creative or ask the Seller to review creative settings in their system.
127	Legacy vast creative id ${CREATIVE_ID} is not supported	Creative is using a deprecated VAST template ID	Buyer	Buyer should update the creative with the current, active VAST template ID.
128	Creative ${CREATIVE_ID} does not support required video protocol	The video protocol required by the inventory does not match the Creative's protocol	Buyer	Buyer should update the creative to support the proper protocol.
129	Native assets point to wrong creative instead of creative ${CREATIVE_ID}
130	Native creative ${CREATIVE_ID} does not match title or data asset requirements	Native creative does not match title or data asset requirements	Buyer	Buyer should update the native creative so that the assets are configured appropriately.
131	Native creative ${CREATIVE_ID} does not match image asset requirements	Native creative does not match image asset requirements	Buyer	Buyer should update the native creative so that the assets are configured appropriately.
132	Native creative ${CREATIVE_ID} has no valid data for any assets	Native creative has no valid data for any assets	Buyer	Buyer should update the native creative so that the assets are configured appropriately.
133	Native creative ${CREATIVE_ID} is not renderable	Native creative is not renderable	Buyer	Buyer should update the native creative so that it renders.
134	Creative ${CREATIVE_ID} comes from bad source	Creative was marked as malicious by Xandr as part of the creative scanning process	Buyer	Buyer should upload a new creative.
135	Native creative ${CREATIVE_ID} does not match video asset requirements
136	Creative ${CREATIVE_ID} missing element(s):
137	Creative id ${CREATIVE_ID} is inactive	Creative specified in creative_id is inactive
138	Creative missing vendor (GDPR)	Creative or pixel has no vendor associated with it. This relates to the GDPR	Buyer/Demand Partner	Add the appropriate vendor ids to the creative or pixel.
139	Creative unapproved vendor (GDPR)	Creative has a vendor associated that is not in the consent string. This relates to the GDPR	Buyer/Seller	Seller needs to obtain consent for that vendor.
140	Creative id ${CREATIVE_ID} failed AdX audit	Creative has failed Google Ad Manager audit review. Therefore, it is ineligible to serve on Google Ad Manager inventory	Buyer	Buyer should bid with a new creative or modify this creative to pass the Google Ad Manager audit.
141	Creative id ${CREATIVE_ID} has AdX ineligible category	One or more of the creative's categories are ineligible to serve on certain Google Ad Manager impressions	Buyer	Buyer should bid with a new creative.
142	Creative id ${CREATIVE_ID} has AdX ineligible vendor	One or more of the creative's ad tech vendors are ineligible to serve on certain Google Ad Manager impressions	Buyer	Buyer should bid with a new creative or modify this creative to remove the disallowed vendor.
143	Creative ${CREATIVE_ID} contains a word or phrase banned by the member's ad profile	Creative contains one or more words or phrases that are currently banned in the member's ad profile	Buyer	Buyer should discuss ad quality settings with the Seller or consider setting up a deal with the Seller to obtain an ad quality exception.
144	Bid with ${CREATIVE_ID} , ${TAG_ID} was rejected due to video error reject rate check	The creative bid was rejected because the creative has a historically high vast error rate on this tag	Buyer	Buyer should investigate why creative has high occurrence of VAST errors in which the VAST creative does not render in the specific tag environment. They can pull VAST error report from their own systems (if available) or file a support ticket for Xandr to pull a video error report.
145	Vast wrapper of creative ID is unsupported	If a creative is returned with a wrapper it will error. Bids returned with VAST wrappers when the request does not articulate support for the wrapper	Seller/Buyer	Seller should ensure that all supported protocols are listed on the bid request, e.g. VAST Wrappers. Buyer should look at the video protocols on the creative and submit only creatives that contain supported video protocols.
146	NEC_EXTERNAL_RENDER_NOT_RENDERABLE	External creative failed rendering	Buyer
147	NEC_EXTERNAL_RENDER_RESPONSE_TIMED_OUT	External creative content timed out	Buyer
148	NEC_EXTERNAL_RENDER_RESPONSE_TRANSPORT_ERROR	External creative content failed due to transport error	Buyer
149	NEC_ACCEPT_URL_TOO_LONG	The bid response was filtered due to the creative url being too long to render on Internet Explorer 11 and Edge	Buyer	Demand partner should reduce the length of urls in the bid response.
150	NEC_BID_MISSING_ALL_POLITICAL_DATA	Bid response rejected due to missing all necessary information to serve the political ad	Buyer	Buyer needs to provide information required by political advertising regulations.
151	NEC_BID_MISSING_SOME_POLITICAL_DATA	Bid response filtered due to missing some necessary information to serve the political ad	Buyer	Buyer needs to provide missing information required by political advertising regulations.
152	Bid with creative id, tag id was rejected due to video error reject rate creative block list	The creative has been added to the block list due to having a high vast error rate	Buyer	Buyer should investigate to eliminate or reduce the creative's error rate and then reach out to Xandr Support for further assistance.
154	Wrong Aspect Ratio	Aspect Ratio of VAST/video creative is wrong and does not match auction request	Demand Partner	The Demand Partner needs to ensure that the video creative they send matches the bid request's aspect-ratio requirements.
157	Creative is greater than 4.0MB in size before user interaction	The creative associated with the buyer's bid loads more than 4.0MB of data before user interaction. If this ad were to be served, it would trigger Heavy Ad Intervention, and thus be blocked. Note: This only impacts Chrome and MS Edge browsers.	Seller	Buyers should reduce the size of their creatives, so they use less than 4MB of bandwidth.
158	Creative Ignored by Debug Setting	Bid with this creative has been ignored because this creative is configured to be a part of troubleshooting or new feature testing activities	Buyer	If the buyer is not aware of such activities they should contact their account manager or partner integration specialist.
201	Auction ID ${AUCTION_ID} does not match request	The bid response auction id does not match the incoming bid request's id. Note: This may also happen if the response is formatted incorrectly (e.g. an object in place of an array), and the auction ID cannot be read.	Demand Partner	Demand Partner should contact Xandr Support to review integration settings.
202	No member ID sent in response	Demand Partner's bid response has no member ID in it	Demand Partner	Demand Partner should review bid responses and ensure member ID is included.
203	Inactive member ${MEMBER_ID}	Demand Partner is using an inactive member_ID in bidding	Demand Partner	Demand Partner should review bid responses and ensure that the active member ID is included or activate the member ID.
204	Buyer member ${MEMBER_ID} has no contract	Buyer's contract isn't set up properly	Demand Partner	Demand Partner should work with Xandr to make sure their buyer's contract is set up correctly.
205	Member ${MEMBER_ID} over pacing or credit limit	Buyer has spent too much	Demand Partner	Demand Partner should work with Xandr to increase their limit or reduce spending on their end for their buyer.
207	Exclusive bid from non-owning bidder
208	Bid from member not associated to bidder	Demand Partner is using an inaccurate member_ID in bidding	Demand Partner	Demand Partner should review bid responses and ensure that the correct member ID is included.
209	Roadblock bid from non-owning member
210	Member ${MEMBER_ID} is not eligible to bid	The seller's settings are blocking the buyer's member from participating in the auction	Seller	Buyer should notify the Seller that they are currently blocked from bidding.
211	Member ${MEMBER_ID} is not eligible to bid without deals	Buyer is bidding with a non-deal bid on a deal-only auction	Demand Partner	Demand Partner should only submit deal bids to deal-only auctions.
212	Seller member ${MEMBER_ID} has no contract	Seller's contract isn't set up properly	Supply Partner	Supply Partner should work with Xandr to make sure their seller contract is set up correctly.
213	Broker member ${MEMBER_ID} has no contract	Broker's contract isn't set up properly	Broker Partner	Broker partner should work with Xandr to make sure their broker contract is set up correctly.
301	No price set on non-exclusive bid response
302	Bid from member specifies an invalid currency '${CURRENCY_CODE}'	Bid from member specifies an invalid currency	Demand Partner	Seller should notify the Demand Partner that they're having problems.
304	Effective revshare less than 0	Buyer bid minus margin and brasc < 0, so there is nothing to send to the seller auction. (This tends to happen with fixed-price margins only)
305	Net bid is less than $0.00	Net bid is less than $0.00	Buyer	Buyer needs to bid higher.
306	${NET_BID} net bid was lower than ${RESERVE_PRICE} reserve price	Net bid was lower than reserve price	Seller/Demand Partner	Seller should evaluate if they want to lower floors and notify the Demand Partner that they could bid more.
307	Creative expired or not found by code; Member id: ${MEMBER_ID}, code: '${CREATIVE_CODE}'	Creative code specified in the crid for the OpenrTB bid response is expired or not found. As a user sets up their own code, this error is frequently caused when the user mixes up their codes or has a typo	Demand Partner	Demand Partner should ensure that the crid value matches the creative code. If valid, the creative code will check that it has the correct value. If so, reactivate the creative or add a new one.
308	Deal %d is not available for auction	The deal you specified in your response does not apply to this impression	Demand Partner	Demand Partner should check if the Buyer is bidding with the correct Deal ID.
309	Deal %d is not available to buying member %d	You don't have access to the deal you specified in your response. (The bid in the response doesn't have the buyer's member associated to a deal.)	Demand Partner/Seller	Demand Partner should ensure that they are bidding with the correct Deal ID and check with the Seller to see if the deal is set up with the appropriate Demand Partner.
310	Bid is below the deal (%d) floor	Your bid was not considered in the auction because it was below the deal's minimum price	Buyer	Buyer should check that the bidding strategy is at or above the suggested minimum bid for the deal (as seen in Deal Buyer Access Service).
311	Deal bans the creative's brand	Your creative's brand is not a valid brand for this deal	Buyer/Seller	Buyer should check if their deal targeting is set up properly and confirm with the Seller that the Deal is set up properly.
312	Deal bans the creative's size	Your creative's size is not a valid size for this deal	Buyer/Seller	Buyer should check if their deal targeting is set up properly or alter the creative's size to match the deal's settings and confirm with the Seller if the Deal is set up properly.
313	Creative ${CREATIVE_ID} has unsupported video attribute	Placement doesn't accept the creative's video attributes	Buyer	Buyer should look at the video attribute on the creative and submit only creatives that contain supported video attributes.
314	Creative ${CREATIVE_ID} duration %d ms fails minimum duration %d ms	Placement set a minimum duration that the creative does not meet. (%d will be filled in with the duration of the creative and the min duration requested.)	Buyer	Buyer should ensure that the creative duration matches what's allowed in the bid request and within all layers (inline and wrapper) of the VAST XML.
315	Creative ${CREATIVE_ID} duration %d ms exceeds maximum duration %d ms	Placement set a maximum duration that the creative exceeds. (%d will be filled in with the duration of the creative and the max duration requested.)	Buyer	Buyer should ensure that the creative duration matches what's allowed in the bid request and within all layers (inline and wrapper) of the VAST XML.
316	Creative ${CREATIVE_ID} is missing a linear element required for VAST	Creative is not configured properly for this VAST request	Buyer	Buyer should review the creative size and ensure it's the correct version of VAST.
317	Creative ${CREATIVE_ID} is missing a video_attributes object	Creative is not configured properly for this VAST request	Buyer	Buyer should review the creative size and ensure it's the correct version of VAST.
318	Deal %d bans segment adds on view	Creative should not fire a segment add pixel	Buyer	Buyer should ensure that the creative does not have a segment add pixel action.
319	Deal %d bans segment adds on click	Creative should not fire a segment add on click	Buyer	Buyer should ensure that the creative does not have a segment add pixel action.
320	Creative ${CREATIVE_ID} video framework is not supported	Creative is using old VAST templates resulting in an API error	Buyer	Buyer's creative template is now deprecated, so they should use media type VAST: Standard VAST (64).
322	Creative %u language id %d banned on deal %u	Deal does not allow language	Buyer/Seller	Buyer should change the creative or contact the Seller for an exception.
323	Creative %u technical attribute id %d banned on deal %u	Deal does not allow creative technical attributes	Buyer/Seller	Buyer should change the creative or contact the Seller for an exception.
324	Creative %u banned on deal %u	Deal has a creative blocklist and Creative ID is set to be blocked	Seller	Buyer to change creative or notify Seller to check if Deal is set-up properly.
325	Creative %u category id %d banned on deal %u	Deal does not allow creative categories	Buyer/Seller	Buyer should check if their deal targeting is set up properly, alter the creative to exclude the banned category, or confirm with the Seller that the deal is set up properly.
326	Deal %u does not have supported media(sub)type for creative %u	Buyer is bidding with a creative media (sub)type that the deal doesn't allow	Buyer/Seller	Buyer should change the creative or contact the Seller for an exception.
327	Deal %u does not support bid payment type %s	Deal does not support bid payment types (only CPM and VCPM are supported)	Demand Partner/Seller	Demand Partner should check if the campaign bidding type matches the deal payment type (e.g viewability) and confirm with the Seller that the deal is set up properly.
329	Creative ${CREATIVE_ID} does not have bitrate between %d and %d kbps	Creative does not support the bitrate that the placement allows	Buyer	Buyer should add more renditions of the media file that includes bitrates, which match what the placement requires (usually the creative's bitrate is larger than what's accepted by the placement).
330	Creative ${CREATIVE_ID} has creative_video_attribute with vast_type unrecognized by impbus	Creative has creative_video_attribute with an unrecognized vast_type	Buyer	Buyer should review the creative size and ensure it's properly configured for inline VAST.
331	Creative ${CREATIVE_ID} is missing creative_vast_inline required for VAST	Creative is missing creative_vast_inline, which is required for VAST	Buyer	Buyer should review the creative size and ensure it's properly configured for inline VAST.
332	Creative ${CREATIVE_ID} is missing creative_vast_inline_linear required for VAST	Creative is missing creative_vast_inline_linear required for VAST	Buyer	Buyer should review the creative size and ensure it's properly configured for inline VAST.
333	Creative ${CREATIVE_ID} is missing creative_vast_inline_linear media_files required for VAST	Creative is missing creative_vast_inline_linear media_files required for VAST	Buyer	Buyer should review the creative size and ensure it's properly configured for inline VAST.
334	Creative does not have a specified duration required for inline VAST	Creative does not have a specified duration required for inline VAST	Buyer	Buyer should review the creative size and ensure it's properly configured for inline VAST.
335	Invalid payment type
336	Viewability detection required for view payment	Viewability detection is required to view payment	Demand Partner	Demand Partner should contact Xandr Support to review integration settings.
337	Exchange traded view marketplace is disabled for member %u	Exchange traded view marketplace is disabled for member	Demand Partner	Demand Partner should contact Xandr Support to review integration settings.
338	Creative ${CREATIVE_ID} is missing video required for VAST	Creative is missing video required for VAST	Buyer	Buyer should review the creative size and ensure it's properly configured for VAST.
339	Creative ${CREATIVE_ID} does not have a media file that meets width requirements of %d	Creative's VAST does not match the inventory's width requirements	Buyer	Buyer should review the creative size and ensure it's properly configured for VAST.
340	Creative ${CREATIVE_ID} does not have a media file that meets height requirements of %d	Creative's VAST does not match the inventory's height requirements	Buyer	Buyer should review the creative size and ensure it's properly configured for VAST.
341	Invalid Media File Dimension : Width	Video creative does not have a media file that meets the publisher's minimum width requirements	Buyer	Buyer should ensure to adjust their creative setup to match the publisher's minimum width requirements.
342	Invalid Media File Dimension : Height	Video creative does not have a media file that meets the publisher's minimum height requirements	Buyer	Buyer should ensure to adjust their creative setup to match the publisher's minimum height requirements.
343	Invalid Media File Aspect Ratio	Video creative does not have a media file that meets the publisher's aspect ratio requirements	Buyer	Buyer should ensure to adjust their creative setup to match the publisher's aspect ratio requirements.
344	Curated deal with a floor cannot curate fixed price seller roll-up deal without a margin set	Curated deal with a floor cannot curate fixed price seller roll-up deal without a margin set	Broker	Broker should set a margin, or remove the floor from the curated deal.
345	Creative adserver banned on deal	Creative ad server is banned on the deal	Buyer	Buyer should change the creative or contact the Seller for an exception.
346	Bid is below the native asset price floor %.2f for placement %d	Your bid does not meet the minimum price required to serve a native creative on this placement	Buyer	Buyer will need to increase bid amount to be eligible to serve on this placement.
347	Bid (%d) is below floor price (%d)	Bid is below Floor Price	Demand Partner	Demand partner needs to ensure bid is above the bidfloor price.
348	Curation Disallowed for GO Bids	Guaranteed outcome bids are not allowed on curated deals	Buyer/Curator	The Buyer should change their line item to submit non-guaranteed outcome bids.
403	Buying member banned by seller's ad profile	Seller's ad quality is set to ban the buying member	Seller	Buyer should discuss ad quality settings with the Seller or considering setting up a deal with the Seller to obtain an ad quality exception.
404	Creative banned by member's ad profile	Seller's ad quality is set to ban the creative	Seller	Buyer should change the creative, discuss ad quality settings with the Seller, or consider setting up a deal with the Seller to obtain an ad quality exception.
405	Platform unaudited creative banned on member's ad profile	Creative not approved by Xandr and banned by member's ad profile	Buyer/Seller	Buyer should ensure their creative is audited by Xandr, notify the Seller regarding whether the unaudited creative ban is desired, and modify their ad quality settings accordingly.
406	Creative technical attribute banned by member's ad profile	Seller's ad quality is set to ban technical attribute	Seller	Buyer should discuss ad quality settings with the Seller or consider setting up a deal with the Seller to obtain an ad quality exception.
407	Creative category banned by member's ad profile	Seller's ad quality is set to ban creative category	Seller	Buyer should discuss ad quality settings with the Seller or consider setting up a deal with Seller to obtain an ad quality exception.
408	Creative brand banned by member's ad profile	Seller's ad quality is set to ban brand	Seller	Buyer should discuss ad quality settings with the Seller or consider setting up a deal with the Seller to obtain an ad quality exception.
409	Creative language banned by member's ad profile	Seller's ad quality is set to ban language	Seller	Buyer should discuss ad quality settings with the Seller or consider setting up a deal with the Seller to obtain an ad quality exception.
410	Creative adserver blocked by member's ad profile	Creative adserver blocked by the member's ad profile	Buyer	Buyer should speak with the Seller to ensure that the blocked creative ad server is in the Seller's approved list. If the Seller won't alter their ad server allowlist, then the Buyer should alter the creative by removing the call to banned ad server.
411	Creative ${CREATIVE_ID} language id %d banned on dynamic exclusions	Creative language banned on dynamic exclusions	Buyer/Demand Partner/Seller	Buyer should work with the Seller to determine eligible creatives or obtain an exception.
412	Creative ${CREATIVE_ID} technical attribute id %d banned on dynamic exclusions	Creative technical attribute banned on dynamic exclusions	Buyer/Demand Partner/Seller	Buyer should work with Seller to determine eligible creatives or obtain an exception.
413	Creative ${CREATIVE_ID} adserver %d banned on dynamic exclusions	Creative adserver banned on dynamic exclusions	Buyer/Demand Partner/Seller	Buyer should work with the Seller to determine eligible creatives or obtain an exception.
414	Creative ${CREATIVE_ID} category id %d banned on dynamic exclusions	Creative category banned on dynamic exclusions	Buyer/Demand Partner/Seller	Buyer should work with the Seller to determine eligible creatives or obtain an exception.
415	Creative ${CREATIVE_ID} brand %d banned on dynamic exclusions	Creative brand banned on dynamic exclusions	Buyer/Demand Partner/Seller	Buyer should work with the Seller to determine eligible creatives or obtain an exception.
416	Seller unaudited creative banned on member’s ad profile	Creative not approved by the seller and banned by member's ad_profile	Buyer/Seller	Buyer should ensure their creative is audited by the seller, notify the Seller regarding whether the unaudited creative ban is desired, and modify their ad quality settings accordingly.
420	Creative category requires allowlisting	Creative categories associated with gambling creatives require the Buyer to be enabled on Xandr and they haven't been yet	Buyer	Buyer needs to get approved by Xandr to run gambling creatives on the Xandr platform by working with their account team. See Part of Service Policies for more information on the Xandr gambling policy and how to get enabled.
421	Bid is rejected due to page cap
422	Bid failed DSA checks	Seller has enforced requirements for Digital Services Act and the bid did not contain sufficient information.	Seller	Ensure that bid contains all valid DSA parameters.
450	Invalid Creative Dimensions	Dynamic bid has invalid or unspecified dimensions, where either the width or height is 0	Buyer	Buyer should check their integration and bid response serialization to correctly specify creative dimensions on ad-markup dynamic bids.
451	Unsupported Dynamic Creative	Dynamic ad-markup bidding is not supported for audio and for certain PSP demand partners that requires client side rendering when a seller doesn't support it	Buyer/Seller	Audio: Buyer should never use adm-markup bids on audio impressions. PSP: Seller should correct their setup to align with client side rendering requirements, on both supply and PSP sides.
452	Dynamic creative is incompatible with this tag/request	The tag cannot serve a dynamic response; for example, the multitag (/mtj) handler cannot serve anything dynamic, or the seller on an openRTB request wanted a "nurl" attribute as a response	Buyer	Buyers should contact their account managers or partner integration specialist.
500	Seat registration pending	Seat is not yet registered in the system and the registration is pending. It takes some time since the first occurrence of the given seat in the bid request to propagate and fully register. Thus its normal to see short spikes of this error	Partner Tech engineering (DSP logger component).	If this occurs for long period of time please contact Partner Tech engineering.
501	Seat resolution: dynamic seat registration prohibited	Seat is not registered in the system, and bidder settings prevent automatic registration of the seat	Buyer	Buyer should contact account manager/partner integration specialist to enable dynamic seat registration.
502	Buyer member cannot be resolved for existing seat	Seat is already registered in the system, but buyer member id cannot be determined based on bidder configuration and/or data in the request	Buyer	Buyer should fix buyer member id identification in the bid response object and/or bidder configuration, or contact account manager/partner integration specialist for assistance.
503	Seat resolution: buyer member cannot be resolved	Seat is not registered in the system, and registration cannot be performed because buyer member id cannot be determined based on bidder configuration and/or data in the request	Buyer	Buyer should fix buyer member id identification in the request/bidder configuration or contact account manager/partner integration specialist for assistance.
617	Bid was rejected due to a negative deal floor	Configured combination of curator floors, margins, and fees results in a negative seller deal floor.	Seller / Curator	Curator should increase the curator floor value or decrease the curator margin value so that the seller deal floor is a non-negative value.
1000	No eligible members included in the bid response
1001	Bidder is not available	No eligible members included in the bid response	Demand Partner	Demand Partner should review bid responses and ensure active member ID is included or activate the member ID.
1002	No bid URI set	No bid URI set	Demand Partner	Demand Partner should contact Xandr Support to review integration settings.