Activate digital marketing, sales, and service
Microsoft helps mobility customers modernize the customer experience by helping your organization's marketers, sellers, and service agents better understand customer needs and create delightful digital experiences with data analytics, conversational AI, remote collaboration, and mixed reality. With a flexible and comprehensive cloud-based customer experience platform, you can empower sales teams to close new and recurring revenue with speed and predictability. You can attract new customers, qualify high-value prospects, and build knowledge of your most impactful personas by gaining a 360-degree view of your customers. You can turn your service operations into a profit center and expand the reliability of your product lines with innovative mixed reality and remote collaboration capabilities.
The following scenarios offer solutions that allow companies to reach out to their target audience through various digital channels, online platforms, technology, and tools. These solutions help companies to engage with customers, facilitate sales transactions, and provide seamless and personalized customer support.
Digital marketing
In the Mobility Industry, digital marketing plays a pivotal role in driving success and staying competitive. Digital marketing allows mobility companies to effectively reach and engage with their target audience through various digital channels that include social media, search engines, email marketing, and mobile applications. By applying digital marketing strategies, organizations can increase brand visibility, generate leads, drive customer engagement, and ultimately boost conversions and revenue. Additionally, digital marketing offers valuable insights and analytics that allow for data-driven decision-making, and allows companies in the mobility industry to refine their marketing efforts, optimize campaigns, and deliver personalized experiences to their customers.
The top digital marketing use cases supported by Microsoft include:
- Virtual showrooms: These showrooms allow companies to showcase products in an immersive, digital environment, enhancing customer engagement and product understanding.
- Digital events: These events are hosted online or through digital platforms rather than physical locations.
The key Microsoft technology that supports digital marketing is Dynamics 365 Customer Insights.
Digital sales
In the mobility industry, digital sales play a crucial role in driving success by using online platforms, technology, and digital tools to engage with customers and facilitate sales transactions. Digital sales allow mobility companies to reach a wider audience, provide seamless purchasing experiences, and build strong customer relationships. By using e-commerce platforms, online configurators, virtual showrooms, and personalized digital interactions, mobility companies can offer convenience, personalized experiences, and competitive advantages that contribute to increased sales, customer satisfaction, and overall business growth.
The top digital sales use cases supported by Microsoft include:
- E-commerce: Facilitates the online sale and purchase of vehicles, parts, and related services, and streamlines the buying experience for consumers and broadening market reach for sellers.
- Industry-specific systems (For example, Dealer systems): Specialized software platforms that assist dealerships in managing inventory, sales, customer relationships, and other dealership-specific operations.
- VR product presentation: Allows customers in the mobility sector to experience and explore vehicles or mobility solutions in an immersive 3D environment, enhancing their understanding and engagement.
- AR/Remotely assisted configurators: Helps users to visualize and customize vehicle features in real-time through augmented reality, often overlaying digital enhancements onto a physical space or object.
- Connected/Online test drive: Provides potential customers with a virtual or digitally enhanced real-world experience of a vehicle's performance, features, and handling without the need for a physical visit to a dealership.
The key Microsoft technology that supports digital sales is Dynamics 365 Sales.
Digital customer service
By using digital platforms and multiple channels such as chatbots, live chat, social media, and mobile apps, mobility companies can provide seamless and personalized support to customers. This approach ensures a consistent customer experience across channels and allows customers to interact with the company using their preferred methods. The result is improved customer satisfaction, increased loyalty, and a competitive edge in the mobility industry.
The top digital customer service use cases supported by Microsoft include:
Remote technical support: Vehicle owners and operators receive assistance on technical issues or maintenance queries through digital platforms, and eliminate the need for physical dealership visits.
Multichannel service booking: Customers can schedule vehicle maintenance or repairs through various digital and offline channels, and optimize convenience and flexibility.
Personalized, immersive customer service: This service tailors interactions to individual customer preferences and employs interactive digital tools to enhance the user experience and satisfaction.
Post-purchase update programs: These programs offer vehicle owners periodic software or feature upgrades after their purchase and ensure their vehicle remains up to date with the latest technological advancements and functionalities.