Get actionable recommendations on frictionless checkout store data
Important
This content is archived and is not being updated. For the latest documentation, go to the Microsoft Dynamics 365 documentation. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | General availability |
|---|---|---|
| Users by admins, makers, or analysts | 
Jan 10, 2023 |
Mar 1, 2023 |
Business value
The frequently bought together feature helps retailers make data-driven decisions on product placement and promotions, based on insights into closely related products in the context of in-store shopper journey data. Using frequently bought together, retailers can identify pairs of products that are strongly associated with each other to effectively promote cross-selling and make informed placement decisions to boost sales.
Feature details
The frequently bought together feature provides two views on closely associated products:
- Store/retailer view: Top strongly related product associations in a store or at the retail chain.
- Product view: Top closely associated products for a chosen product.
Each view provides a context of in-store customer interaction with the products, indicating the time delay in picking up the two products compared to the average, conversion rate, and more.
See also
Use Smart Store Analytics (docs)