Experimentation in Dynamics 365 Commerce
Important
This content is archived and is not being updated. For the latest documentation, see Microsoft Dynamics 365 product documentation. For the latest release plans, see Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | General availability |
|---|---|---|
| Users by admins, makers, or analysts | - | 
Oct 2, 2020 |
Business value
Dynamics 365 Commerce will provide the ability to perform controlled experiments such as A/B testing on e-commerce websites. This will allow merchants to make data-driven updates to their e-commerce website experiences and encourage customers to engage more frequently, therefore driving increased adoption and conversion rates.
Feature details
This feature will enable the creation, editing, and management of page layout and content treatments in Commerce site builder. Integrations with third-party experiment solution providers will enable the creation of experiments and resulting solutions. Event streams from the website storefront will support analytics and enable reports that detail the experiment results in the third-party solution. End-to-end experimentation support will be enabled for e-commerce pages and entities within a page.