Recommended Books on Social Media For Retailers

Cross posted from The ShiSh List.

	Groundswell: Winning in a World Transformed by Social Technologies ~ Charlene Li
	The Power of Social Networking: Using the Whuffie Factor to Build Your Business ~ Tara Hunt
	Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust ~ Julien Smith
	Wikinomics: How Mass Collaboration Changes Everything ~ Anthony D. Williams
	Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond ~ Paco Underhill

I would love to hear from you about any books that I missed in this list.