o poder do video online: pico de audiência no March Madness
ge-ni-al: o campeonato americano de basquete amador March Madness foi transmitido online usando tecnologias Microsoft (Silverlight incluído, claro), e vejam o sucesso dos números:
7.52 million uniques for its video player, up 58% from last year
8.6 million hours served -- that's up 75% from 2008.
A quick bit of math shows March Madness viewers spent, on average, 1 hour 9 minutes on the site.