Today's word: CRM

As of today i will try to post a new word every day, week or month. It's always a word used in ICT. The word for today is:

CRM - Customer Relationship Management
An enterprise-wide strategy and solution that impacts customer-facing departments and processes in a company. It is designed to improve customer service, loyalty and retention, optimize profitability and help companies better manage communication and interaction between their employees and their customers, partners and suppliers.