Reading List : Communities and Word of Mouth Marketing
There was an email thread recently about communities and word-of-mouth marketing
There were a few books listed, so I thought I would post them for future reference
- Word of Mouth Marketing: How Smart Companies Get People Talking
- The New Influencers: A Marketer's Guide to the New Social Media
- Marketing to the Social Web: How Digital Customer Communities Build Your Business
- Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
- Creating Customer Evangelists
- Creating Passionate Users
And just today, Seth Godin has something to say about this topic too
Technorati Tags: Blogging,Word of Mouth,Seth Godin