產品群組的腳本範例

下列各節示範取得產品群組並更新其報價金額的腳本範例。

取得產品群組

若要取得帳戶中的所有產品群組，請使用 AdsApp.productGroups () 方法。

function main() {

    var productGroups = AdsApp.productGroups().get();

    while (productGroups.hasNext()) {
        var productGroup = productGroups.next();

        switch (productGroup.getDimension()) {
            case "ROOT": {
                break;
            }
            case "CATEGORY": {
                var category = productGroup.getValue();
                break;
            }
            case "CHANNEL": {
                var channel = productGroup.getValue();
                break;
            }
            case "CHANNEL_EXCLUSIVITY": {
                var channelExclusivity = productGroup.getValue();
                break;
            }
            case "BRAND": {
                var brand = productGroup.getValue();
                break;
            }
            case "CONDITION": {
                var condition = productGroup.getValue();
                break;
            }
            case "CUSTOM_LABEL": {
                // It's only necessary to cast the product group to a CustomLabel product
                // group if you need to get the label's name (i.e., CustomLabel0).
                var customLabel = productGroup.asCustomLabel();
                var labelType = customLabel.getType();
                var labelValue = customLabel.getValue();
                break;
            }
            case "ITEM_ID": {
                var id = productGroup.getValue();
                break;
            }
            case "PRODUCT_TYPE": {
                // It's only necessary to cast the product group to a ProductType product
                // group if you need to get the type's name (i.e., PRODUCT_TYPE_1).
                var productType = productGroup.asProductType();
                var typeName = productType.getType();
                var typeValue = productType.getValue());
                break;
            }
        }
    }
}

另一個選項是依購物活動或購物廣告群組取得產品群組。 若要依廣告群組取得產品群組，請先呼叫 AdsApp.shoppingAdGroups () 方法，然後呼叫 AdGroup.productGroups () 方法。 針對行銷活動，您同樣會呼叫 AdsApp.shoppingCampaigns () 和 Campaign.productGroups () 方法。

function main() {

    var shoppingAdGroups = AdsApp.shoppingAdGroups()
        .get();  
    
    while (shoppingAdGroups.hasNext()) {
        var adGroup = shoppingAdGroups.next();

        var productGroups = adGroup.productGroups().get();

        while (productGroups.hasNext()) {
            var productGroup = productGroups.next();

            switch (productGroup.getDimension()) {
                case "ROOT": {
                    break;
                }
                case "CATEGORY": {
                    var category = productGroup.getValue();
                    break;
                }
                case "CHANNEL": {
                    var channel = productGroup.getValue();
                    break;
                }
                case "CHANNEL_EXCLUSIVITY": {
                    var channelExclusivity = productGroup.getValue();
                    break;
                }
                case "BRAND": {
                    var brand = productGroup.getValue();
                    break;
                }
                case "CONDITION": {
                    var condition = productGroup.getValue();
                    break;
                }
                case "CUSTOM_LABEL": {
                    // It's only necessary to cast the product group to a CustomLabel product
                    // group if you need to get the label's name (i.e., CustomLabel0).
                    var customLabel = productGroup.asCustomLabel();
                    var labelType = customLabel.getType();
                    var labelValue = customLabel.getValue();
                    break;
                }
                case "ITEM_ID": {
                    var id = productGroup.getValue();
                    break;
                }
                case "PRODUCT_TYPE": {
                    // It's only necessary to cast the product group to a ProductType product
                    // group if you need to get the type's name (i.e., PRODUCT_TYPE_1).
                        var productType = productGroup.asProductType();
                        var typeName = productType.getType();
                    var typeValue = productType.getValue());
                    break;
                }
            }
        }
    }
}

套用條件

若要篩選產品群組清單，請使用 withCondition 方法。 藉由使用 withCondition ，您可以依點擊和轉換等標準計量值來篩選產品群組，但您也可以依報價金額和產品群組進行篩選。

下列範例示範如何取得 Skis 產品群組，如果路徑是「所有產品 > 運動項 > 越場運動 > 雪 >> 場滑雪經過跨 > 國家/地區滑雪」。

function main() {
    var shoppingAdGroup = AdsApp.shoppingAdGroups().withIds(["123456789"]).get().next();

    var productGroups = shoppingAdGroup.productGroups()
        .withCondition("ProductGroup = skis")
        .get();

    while (productGroups.hasNext()) {
        var group = productGroups.next();
    }
}

由於 Skis 會依[已修改的條件] 細分，因此回應會包含選取的 Skis 產品群組和適用于[已停用的 OtherCase] 產品群組。

dimension CATEGORY
value Skis
cpc null
parent 4578503857653096

dimension CONDITION
value OtherCase
cpc 1
parent 4578503857653099

更新產品群組的報價

一般而言，您會想要在效能不佳時增加報價，並在效能良好時減少中標。 此範例示範如何取得效能不佳的產品群組，並增加其申請金額。 (本範例會使用點擊率和轉換率來判斷效能不佳的群組，但您應該使用適合您的計量和閾值。)

function main() {
    var shoppingAdGroup = AdsApp.shoppingAdGroups().withIds(["123456789"]).get().next();

    var productGroups = shoppingAdGroup.productGroups()
        .withCondition("Clicks < 30")
        .withCondition("ClickConversionRate < .25")
        .forDateRange("LAST_MONTH")
        .get();

    var groupsToUpdate = [];

    while (productGroups.hasNext()) {
        groupsToUpdate.push(productGroups.next());
    }
    
    for (var group of groupsToUpdate) {
        group.setMaxCpc(.35);
    }
}