Woman’s Day Brings Microsoft Tag Technology to Editorial Features and Advertisements

Today Woman’s Day magazine
announced that they will begin using Microsoft Tag
technology, starting with their May 2010 issue on newsstands
now. The May, July, September and November 2010 issues will feature Tags,
which will provide readers with a more impactful and interactive experience.
Tags included in the issues will enable Woman’s Day readers to gain
instant access to sweepstakes, recipes, coupons and more from their mobile
phone.

 

“We are thrilled to work with Microsoft Tag to make Woman’s Day’s
interactive issues richer than ever before by enabling our readers to connect
directly with our advertisers’ creative,” said Carlos Lamadrid, Senior VP/Chief
Brand Officer for Woman’s Day. “By bringing Microsoft Tag to Woman’s
Day readers, we are both elevating the consumer experience and delivering
targeted consumer interaction to our advertisers.”

If you
don’t already have the Microsoft Tag reader on your phone, download it for free
by going to https://gettag.mobi on your mobile browser.