Why Tag?
Microsoft Tag is a fairly new technology that has many
benefits over older similar technologies.
What technologies am I talking about? Well QR codes.
I found it interesting this morning that Google came out
with a campaign giving 190,000 small businesses the opportunity to have a QR
code in their shop window. Read Article Here: https://www.techcrunch.com/2009/12/06/google-local-maps-qr-code/
A very creative idea from the folks at Google. However, I
can’t keep quiet about the many advantages of using a Microsoft Tag.
Situation 1 - Having
a QR code in your window
If the owner chooses to showcase the QR code in the window.
1.
Owners are not able to change the destination of
the code once it has been created
2.
There are no analytics available to see how
successful the code is
3.
Owner are not able to print more out for their
customers
Situation 2- Having a
Tag in your window
1.
Users are able to make as many different Tags as
they want
2.
You are able to change the size of the Tag
3.
You are able to change the destination as many
times as you want
4.
You have analytics to show you how successful
the Tag is
5.
You have a high-res version of the Tag that can
be printed on numerous items
What do I mean when I
say you can change the destination?
Well :
Here we have a tag
This tag when scanned by a phone with the Tag reader app
will point the mobile user to an experience
This experience is managed by the owner of the Tag. They can
tell the tag to
1.
Make a phone call
2.
Point to a URL
3.
Free Text
4.
V-Card
Below you can see that the creator of the Tag has good
control over what that Tag does.
On top of having full control of your Tag, there are analytics
available for each Tag that you make!
Other ideas for small
businesses:
1.
Have a tag that gives out a coupon
2.
Have a tag on your business card (v-card)
3.
Have a tag on your menu (downloads the menu to
the mobile)
4.
Have a tag that changes every week (weekly
video, podcast)
5.
Run a contest (i.e. 1 tag is a winner out of
1000)