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iPhone ad deconstruction (first thoughts)

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What do Mac geeks do for fun on a Sunday night? Why, they deconstruct the newly-released iPhone ads, of course!

So far, my boyfriend and I have noticed:

  • icons on the bottom of the screen look different than what Steve demoed back at MWSF
  • the ringtone in the ad isn't the iPhone ringtone that we heard back at MWSF (and you could download knock-offs of it within about 8 milliseconds after we heard it there)
  • the AT&T branding is on the phone now, instead of the Cingular branding we saw at MWSF
  • the on-screen keyboard looks and behaves totally differently (nice fade and transparency on the pop-over buttons)
  • is the map doing a better job of figuring out your location? those aren't the results you get for doing a search on 'seafood' just for San Francisco, those are North Beach results
  • the order of the buttons is different
  • lots of UI polish in these ads, wow!!
  • the ad was recorded on May 14th, at least based on the front page used from the New York Times
  • ... which means that iCal icon on the phone isn't picking up today's date, unlike iCal in your Dock
  • ... and the Clock icon doesn't show the current time, either -- and why would I want the clock when I can see the time at the top of the screen anyway?
  • not sure what the fourth icon is when browsing a website, but it looks just a little bit different than that shown during the MWSF keynote
  • they're using words for types of phone ('mobile', 'work', etc) when looking at an address book entry, instead of the icons that I see on most other mobile phones
  • Apple needs to update the demos on the iPhone website, since they don't match the new ads -- they still show Cingular in the menu bar (for lack of a better term) and other UI things are different
  • can't see the speaker area on the iPhone any more
  • the webpage address bar is now sticking to the top of the screen, instead of scrolling with the web page

Dear Steve: I'd totally accept a new iPhone in my WWDC registration materials. Just so you know.

Comments

  • Anonymous
    June 03, 2007
    The ads actually show the date on the phone as June 3, and the little Calendar button says 3, so maybe it is picking it up...

  • Anonymous
    June 03, 2007
    Actually, having looked closer (about 40% through ad3, yeah, I went and looked :P) it says "Sunday 3", which reflects the fact that the ads show the phone saying it's the June 3.

  • Anonymous
    June 04, 2007
    Yeah, that's true.  I had completely forgotten about the "Sunday, June 3" shown at the beginning of the ad.  I wonder when they really filmed it, given that the NYTimes webpage that they're showing is from May 14.  Of course, they didn't necessarily film it all in one go.