Big data and the cloud

Peter Elleby, IT Director at natural search specialists Hydra, talks to The Register.

On 3 October, Peter Elleby told Register host Lucy Sherrif, Dale Vile from Freeform Dynamics and Dr Michael Newbury from Microsoft, why he chose the cloud route, and specifically SQL Azure.

This engaging conversation covered some of the basic principles, including the three V’s of big data (volume, variety, velocity) and why as practitioners they reckon there’s one V missing. More importantly, they discussed how all of this translates to practical stuff like decision criteria for software and services, and how the cloud option can allow you to do things in this space that would never be cost effective through installing on-site kit. 

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