The business of pricing your new ISV product
It should be easy, you have just finished creating the next great product and are ready to be successful but there is one challenge left and that is simply how to price it. Too expensive and nobody will buy it. To cheap and you will not make enough money to support your business. Luckily Patrick Foley has thought about this too and written a great article on the subject:
John O'Donnell, ISV Architect Evangelist
Microsoft Corporation
https://blogs.msdn.com/jodonnell
https://blogs.msdn.com/usisvde
https://www.twitter.com/jodonnel