New markets... just next to you!

Hi…

Have you ever thought about what could be a valuable market to look at? Here in Germany PCs are on every desktop, so this market is hard to address. Mobile phones, gaming consoles, and what not, already addressed. But one thing is still open to be found and explored: The large percentage of people over 60.

OK, you can argue: Hey, the might have a PC. Right, but do they use them? Are they convinced that IT brings in a real value? I don’t think so. And seeing people dazzling around with a “modern handy”, unable to set up a call (let alone changing the ring tune) I see there is much room for improvement. And I don’t think about the plans using robots to serve the house.

But why should we think about it? Because we can make a difference. Because we can satisfy one of their basic need: Communication. And even another one: Coping with this enormous amount of spare time.

It gets even better: They have the money to effort devices and I bet they would if somebody would show the benefits (and I don’t think that a simple “your grand son like it” is enough rather “it was designed with you in mind”).

Think about what current communication technology could do for them regarding getting in contact with others. Chatting, talking, video conferences and stuff. Think about the possibilities regarding gaming. But please respect I am unable to react in milliseconds but have a lifetime of experiences in other fields.
Just think about it.

CU

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