Picknic has been named one of Australia’s ‘Coolest’ businesses in Anthill Magazine’s Sixth Annual Cool Company Awards.
While I was away I got this very exciting news in my inbox 
I am now planning a trip down to Melbourne to attend the awards! I think its a fantastic example of why you should take the time to nominate your company for awards – as the extra visibility will be invaluable!
I now also have the below lovely looking Media release to include in my launch plan – which also provides more value to the story I am putting together and hopefully increases the uptake of the idea.
In other options to get more (free) publicity – I suggest you subscribe to alerts from a great site called Source Bottle. SourceBottle is an online service that connects journalists, writers and bloggers with 'sources'. For example today, the great team at Shoe String Launch magazine listed a request for Startups that have just launched or that are just about to launch to contribute to an upcoming publication. https://www.thesourcebottle.com/query.asp?iid=30&qid=11174 Did I respond to this request?? Of course I did! You should too!
Media Release
November 08, 2011
Picknic has been named one of Australia’s ‘Coolest’ businesses in Anthill Magazine’s Sixth Annual Cool Company Awards.
Picknic has scored a place among Anthill’s Top 50 in its 2011 Annual Cool Company Awards, a national program developed in 2006 to recognise Australian companies that are doing things differently to bring about positive change.
Over 700 aspiring ‘cool companies’ were nominated for the 2011 awards, making ‘The Cools’ one of Australia’s largest business awards programs. The winners will be announced at an award’s function on Thursday 24 November 2011 and published on AnthillOnline.com.
“The Cool Company Awards are extremely egalitarian,” said James Tuckerman, Editor-In-Chief, Anthill Magazine. “Previous winners have included two-person start-ups, not-for-profit social enterprises, large private companies and publicly-listed corporations.”
“Judging takes into account far more than mere business variables, such as revenue and wealth. The criteria is geared to consider other qualities, from the disruptive nature of the product or service to the culture of the organisation.”
“Applicants either nominated themselves or were nominated by peers, work colleagues, family, friends and other ‘admirers’. A field of hundreds was examined (and cross-examined) before our judges were able to isolate three Finalists for each of our seven categories.”
What are Cool Company Awards?
The Cool Company Awards was launched in 2006 as a way for Anthill Magazine to publicly acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. In its sixth year, the awards attracted nominations from over 700 organisations, making it among the largest business award programs in Australia.
What is Anthill Magazine?
AnthillOnline.com is a digital business magazine that celebrates creativity, inspiration and commercial ingenuity, providing a fresh, exciting and practical perspective on Australian business in a global world. It is among the Top 50 Business & Finance websites in Australia, as ranked by Nielsen Online Ratings, and is home to the Cool Company Awards, the 30under30 and the Smart 100. It’s where ideas and business meet.
For further information:
Catherine Eibner, picknic@live.com.au