The Kellogg School of Business
Oh Business School. No I don’t have an MBA... But I just had the fortune of spending the last week at the Kellogg School of Business taking an intense crash course – think 1 semester of business school in 6 days. And you wonder why I’m tired right now? But the point here is, that even though I have had no desire to spend 2 years getting an MBA this course was VALUABLE. I found it quite amazing the amount of academic rigor that has been put into the discipline of marketing. I was also surprised at how many folks at Microsoft don’t know all that much about it – or at least don’t put that much of it into practice. So now I am a smarter person. I understand and know a lot more than I started. But I am still forced to reach back to my age old dilemma with education – what do I do? Now that I’m not in the silver lined walls of academia, how do I make these models and rigor apply in the real world? Where is the time to make it happen? Who has the resources? What is the cost and how can I justify it? Those are the things they don’t teach us. Not because they aren’t smart enough – Dipak Jain is one of the smartest people I have ever met. Leigh Thompson was probably the most engaging educator that I have ever had the pleasure of working with. They all know the difficulties, but none of them can answer these questions. And so I travel home, my brain hurting from all the learning and struggling to know what to do next. Oh well … I’ll probably just do what I’ve been doing, but maybe my mental models will “updated” and I’ll make better decisions. Translation – maybe I’ll have a new perspective on problems that will improve my results….
Comments
- Anonymous
March 13, 2004
Hehe. A friend likes to say there are two kinds of people. The ones that watch all the movies and read all the books about getting rich and the ones that are actually getting rich. If it would be possible to write a book that actually works everyone would just read it and get rich. The world is full of people that never figure that out -- they hang on to their titles, collect certficates and claim to be smarter than others :-) - Anonymous
March 14, 2004
Oh too true, too true! - Anonymous
May 29, 2009
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