通过

Major News: Dynamics CRM gets the X

  • 项目

Update: Just kidding! As many people quickly figured out from the many clues in the text and the date on the calendar this was just and amusing April Fool’s joke on my part. It was amusing wasn’t it? :)

The news article below was leaked to me a couple of hours ago.  I haven’t been able to confirm the details but the story could be so huge that I just had to share it here.   This will likely get posted to the CRM Every Day site later today

Dynamics CRM gets the X; Team follows in support

By Sidd Finch, CRM Every Day

We’re hearing news out of the Microsoft Dynamics CRM team that some major changes are coming in April. Our sources tell us that the entire Dynamics CRM team will be redirected to focus exclusively on xRM. There appears to be unanimous support from the product team; in a show of solidarity they have all substituted X’s in their own names.

“It just seemed like the right thing to do. With over 15,000 customers and 750,000 users of the Dynamics CRM product, we were looking for a new challenge,” said Brax Xilson, xRM General Manager. “And this only required that we change one character. I could make that change myself in Microsoft Word.”

“xRM is like Visual Basic for behind the firewall line-of-business web applications. Unfortunately, the VB team was pretty adamant that we not use their name. So we had a 3-day leadership team bonding and strategy offsite to review our options,” noted Xill Xatterxon, xRM Product Management “Between you and me, after 3 days with those guys, I would have voted for any letter except ‘C’. I think we came up with a really cool name. Now we need a cool campaign to go along with it. What do you think about ‘I am xRM’ ?”

It appears the decision still needs some work before it becomes final. “We’ve assembled a group of consultants to help us decide whether the “x” should be upper or lower case and which font best expresses the brand spirit,” commented Bryxan Xielxon, xRM Product Marketing. “These are the best consultants around. We know that because they’re from out of town.”

“I’m not as concerned about the name. I know we have a winner here,” remarked ChriXian Pederxen, xRM Product Planning. “What I love is that we’ll be able to release a new product without having to add any new features. How cool is that?”

We checked with numerous sources around the Microsoft Dynamics campus in Bellevue, XA. Apparently some of the team still needs some convincing. “We’ve had the platform in the product since day 1. In fact, we have thousands of ISVs, VARs and SIs using the platform today. Why should we change the name now? Those marketing guys are totally xxxxed,” grumbled Xandrew Xyxee, xRM Program Manager Lead. “And stop calling me Xandy!”

A spokesman from a unidentified competitor in the San Francisco Bay Area at first declined to comment but later provided the following prepared statement: “xRM doesn’t exist. We’ve already designed a No-xRM symbol. So that proves it right there.”

 

Technorati Tags: Dynamics CRM,Dynamics xRM,X

Comments

  • Anonymous
    March 31, 2009
    Sweet!  As an external consultant outside of Redmond (meaning I count right?) I vote for a capital X - we also toyed with this on our booth and marketing materials at Convergence and found that XRM is easier to use than xRM in most materials.  Please sign me up for the "I am XRM" t-shirt when the marketing guys get their stuff together ;-)
  • Anonymous
    March 31, 2009
    Uppercase.  Lowercase.  Don't care.  Like the x (X).  :)
  • Anonymous
    March 31, 2009
    Good stuff but comments like this don't help the cause,"xRM is like Visual Basic..."I know its a marketing dude but XRM will struggle if this assocation  is made.Its hard enough to convince people to see the X in CRM at the moment but trust me trying to sell it into business or convince developers to use it with this type of comment in the marketing materials will be the kiss of death.JohnG
  • Anonymous
    March 31, 2009
    Great News. x or X .... doesn´t matter ... but no longer "C" does !
  • Anonymous
    April 01, 2009
    As long as "they" don't loose site of the reality that there is still a LOT you can do without xODING in terms of making a customer extremely happy. A few small zing application features and wow (a double win) -  Just mix in a few "I have only done CRM during my career gurus" and watch out.I like the concept of xRM with a CRM Application package layer. Similarly to MOSS 2007 and all the various modules that can be added such as CMS and more ... then again maybe we will see a grand shift - first the xRM marketing engine and then perhaps an xOSS Platform announcement ?
  • Anonymous
    April 01, 2009
    i hear xRP is in the works too :)
  • Anonymous
    April 01, 2009
    This comes across more of an April fools joke than an announcement, so I'm not giving this much credit until I hear something on April 2 or later.