Jakob Nielsen's Alertbox, March 12, 2007: 10 High-Profit Redesign Priorities

Summary:
Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.

I often write about the top mistakes in Web design, but what are the top things you can do to make more money? Following here are 10 Internet tactics with a particularly high return on investment (ROI).

1. Email Newsletters
2. Informative Product Pages
3. High-Quality Photography
4. Product Differentiation and Comparisons
5. Support for Reordering
6. Simplified Text
7. Catering to Seniors
8. Gift-Giving Support
9. Search
10. User Testing
Bonus Tactic: Loyalty Program
Serving Customers, Not Chasing Hype

Read the full article [RD, very very good] here: https://www.useit.com/alertbox/roi.html

Comments

• Anonymous
  June 01, 2009
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