Lesson 6: Creating and Working with Predictions (Basic Data Mining Tutorial)

You have trained, tested, and explored the data mining models you created. Now you are ready to use the models to identify recipients for Adventure Works Cycles targeted mailing campaign. In this lesson you will create a query to predict which customers are most likely to purchase a bike. You will also retrieve the probability that the prediction is correct, so that you can decide whether to present the recommendation to the marketing department or not.

Once you have identified customers with a high probability of purchasing a bike, you will drill through to the details of the cases in the mining model to retrieve names and contact information for these customers.

This lesson contains the following topics:

Creating Predictions (Basic Data Mining Tutorial)

Using Drillthrough on Structure Data (Basic Data Mining Tutorial)

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Intermediate Data Mining Tutorial (Analysis Services - Data Mining)

Next Task in Lesson

Creating Predictions (Basic Data Mining Tutorial)

See Also

Tasks

How to: Create a Prediction Query

Reference

Mining Model Content for Decision Tree Models (Analysis Services - Data Mining)