Article about the New Microsoft ad campaign

There is a good article in the New York Times about the new marketing campaign.

Echoing the Campaign of a Rival, Microsoft Aims to Redefine ‘I’m a PC’

RELAX, computer users, after only two weeks Microsoft will stop teasing you as the company begins the next phase of an ambitious — and risky — $300 million campaign intended to make over its tarnished image.

The campaign, which begins Thursday and carries the theme “Windows. Life without walls,” will move away from the enigmatic teaser commercials that featured Bill Gates and Jerry Seinfeld in offbeat conversations about shopping, shoes, suburbia and the potential of computing to improve life. The teaser ads have generated considerable discussion since they started on Sept. 4, not all of it positive.

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Personally, I love the new ads. They are getting people talking about Microsoft again. It will be interesting to watch the new ads roll out…