What Is the Content Selection Pipeline?

The Content Selection pipeline helps with delivery of targeted content such as ads and discounts. The pipeline runs components that gather, filter, score, and select content.

The Content Selection pipeline consists of the following stages:

1. Load Content stage: Prepare to run the rest of the pipeline. Components include:

   • CSFInitPipeline

   • CSFLoadHistory

2. Filter stage: Filter or trim the content list. Components include:

   • CSFFilterContent

3. Initial Score stage: Sets the initial score for each content item. Components include:

   • CSFAdvertisingNeedOfDelivery

4. Scoring stage: Adjust the scores of each content item. Components include:

   • CSFEvalTargetGroups

   • CSFHistoryPenalty

   • CSFScoreDiscounts

5. Select stage: Selects one or more content items. Components include:

   • CSFSelectWinners

6. Record stage: Record the selection to a database, the server log file, or a history string. Components include:

   • CSFIISAppendToLog

   • CSFRecordEvent

   • CSFRecordHistory

   • CSFSaveHistory

7. Format stage: Format the selected items as HTML or XML for return to the page that ran the pipeline. Components include:

   • CSFFormatTemplate

See Also

Other Resources

Pipeline Component Reference

What Are the Stages and Components of a Content Selection Framework Pipeline