Overview of CustomerInsightsJourneys data model

Entities

Name	Description
ActionEventDropoff	Logged when a customer drops out of a journey step
ActionEventInflow	Logged when a customer enters a journey step
ActionEventPostponed	Logged when an journey step is postponed (paused) for a customer, usually for quiet hours
ActionEventProcessed	Logged when a customer goes through a journey step successfully
ActionEventResumed	Logged when a journey step is resumed for a customer
ActionEventSystemFailure	Logged when an journey step fails for a customer
ActivityContactBlocked
ActivityContactBlockedBusinessUnit
ActivityContactBlockedConsent
ActivityContactBlockedExternalConsent
ActivityContactBlockedSuppression
ActivityContactDispatched
ActivityContactExpired
ActivityContactProcessingFailed
BotCustomLinkClicked	Logged when a bot clicks a custom message link.
BotEmailLinkClicked	Triggered when a bot clicks a link in an email.
BotPushNotificationLinkClicked	Logged when a bot clicks a push notification link.
BotSmsLinkClicked	Triggered when a bot clicks an SMS link.
ConfirmableFormSubmitted
ConfirmationRequest
ConfirmationResponse
ContactDeleted	Indicates that a contact has been deleted. This interaction applies to Outbound marketing only.
ConversionEventTouchPoint
CreateCrmActivityContactProcessed
CreateCustomChannelActivityContactProcessed
CreateLeadActivityContactProcessed
CreateRecord
CustomBounced	Occurs when a custom channel message fails to deliver.
CustomChannelResponse
CustomDelivered	Logged when a custom channel message is delivered.
CustomerJourneyContactRecordUpdated
CustomerJourneyIterationStarted
CustomerVoiceQuestionResponseSubmitted	Generated per each answered question in the Customer Voice survey
CustomerVoiceSuveyResponseSubmitted	Generated when Customer Voice response is submitted
CustomLinkClicked	Triggered when a custom channel message link is clicked.
CustomNotSent	Logged when a custom channel message fails to send.
CustomReceived	Indicates a custom channel message reply was received.
CustomSent	Generated when a custom channel message is successfully sent.
DomainNotOwnedByAnyone	Triggered when during sending an email, the domain used isn’t authenticated anywhere
DomainOwnedByDifferentOrganization	Triggered when using non authenticated domain that is owned by another organization
EmailAddressOptedOut	Triggered when a contact, lead, or CI profile opts out via the preference center form.
EmailBlockBounced	Triggered when an email is blocked due to bounce
EmailBlocked	Triggered when an email is blocked due to various reasons.
EmailBlockedByActivityExpiration	Triggered when an email is blocked due to reaching the expiration date
EmailBlockedByUnsubscription	Triggered when an email gets blocked due to no consent
EmailBlockedByUser	Triggered when a contact had marked you email as Do Not Email
EmailBlockedConsentNotGiven
EmailBlockedContactabilityDoNotEmail
EmailBlockedDomainDeliverability
EmailBlockedDuplicateAddress	Logged when an email is blocked due to duplicate addresses.
EmailBlockedExternalConsentFailure	Logged when an email is blocked due to missing consent.
EmailBlockedFrequencyCapReached
EmailBlockedInactiveContact	Logged when an email is blocked due to an inactive contact.
EmailBlockedInvalidRecipientAddress
EmailBlockedInvalidReplyToAddress
EmailBlockedInvalidSenderAddress
EmailBlockedMissingContactData	Triggered when a contact was deleted or there is a missing security access
EmailBlockedMissingRelatedData	Triggered when we can’t fetch related record used in personalization query
EmailBlockedOtherReason	Logged when an email is blocked due to other reasons.
EmailBlockedSuspension
EmailBlockedTrialQuotaExceeded
EmailBounceCacheBlocked	Triggered when an email is blocked by suppression list
EmailBounced	Logged when an email fails to deliver due to a bounce.
EmailCcSent	Generated when an email is successfully sent to a cc recipient.
EmailClicked	Triggered when an email link is clicked.
EmailContainsBlacklistedLinks	Triggered when an email contains flagged blacklisted links.
EmailDelivered	Indicates that an email was successfully delivered.
EmailFeedbackLoop	Generated when an email is marked as spam.
EmailForwarded	Indicates that an email was forwarded. This interaction applies to Outbound marketing only.
EmailHardBounced
EmailHardRemoteBounced
EmailOpened	Logged when a contact, lead, or CI profile opens an email.
EmailSendingFailed
EmailSent	Generated when an email is successfully sent.
EmailSoftBounced
EmailSoftRemoteBounced
EmailSubscriptionSubmit
EntityDeleted	Indicates that an entiry has been deleted. This interaction applies to Outbound marketing only.
EventCheckIn	Logged when registered attendee is checked in for an event.
EventRegistration	Logged when event registration is created.
EventRegistrationCanceled	Logged when an event registration is canceled.
EventRegistrationCreatedFromWaitlist
EventRegistrationWaitlisted
ExperimentationDistribution
ExperimentationGoal
FormsProSurveyOpened
FormsProSurveyQuestionAnswered
FormsProSurveySubmitted
FormSubmissionConfirmed	Generated when the double opt-in is confirmed.
FormSubmissionExpired	Generated when the double opt-in expires after 28 days since the form submission.
FormSubmitted	Generated when a marketing or event registration form is submitted.
FormVisited	Generated when a contact or lead visits a tracked form page.
GoalEvent	Logged when a customer meets the goal for the journey
InvalidRecipientAddress	Logged when an email is blocked due to invalid recipient address.
InvalidReplyToAddress	Logged when an email is blocked due to invalid Reply-To address.
InvalidSenderAddress	Logged when an email is blocked due to invalid sender address.
JourneyEventCancelledByActionFailure	Logged when a journey instance is terminated by a failure in a journey step
JourneyEventCancelledByExitEvent	Logged when a journey instance is terminated when a customer qualifies for an exit criteria
JourneyEventCancelledByJourneyStopped	Logged when a journey instance is terminated because the user has stopped the journey
JourneyEventCancelledBySupressionSegment	Logged when a customer does not go to the next journey step because they belong to a suppression segment which excludes them from the journey
JourneyEventCompleted	Logged when a customer completes a journey run
JourneyEventEntryProcessed	Logged when a customer enters the journey (emitted by the flow)
JourneyEventEntrySystemFailure	Logged when a customer fails to enter the journey due to a system error
JourneyEventExited
JourneyEventInflow	Logged when a customer enters a journey (emitted by the service before calling the flow)
JourneyEventInprogress
JourneyEventPreEntryDropoff	Logged when a customer drops off before attempting to enter a journey
JourneyEventProfileResolvedWithRetry	Logged when the system finds the customer matching the event after trying again
JourneyEventProfileUnresolved	Logged when the system can't find a matching customer for the event
JourneyEventUndefined
LeadScoreBoost	Triggered when a lead score is increased. This interaction applies to Outbound marketing only.
LinkedInFormSubmission	Occurs when a LinkedIn lead form is submitted. This interaction applies to Outbound marketing only.
MissingDataAccessPrivileges
OptimizationFeedback
OutOfEmailCredits	Triggered when a trial organization reaches the quota of number of sent emails.
PassThroughActivityContactProcessed
PushNotificationLinkClicked	Logged when a push notification link is clicked.
PushNotificationNotSent	Indicates a push notification failed to send.
PushNotificationOpened	Logged when a push notification is opened.
PushNotificationSent	Triggered when a push notification is sent.
RedirectLinkClicked	Triggered when a redirect link is clicked. This interaction applies to Outbound marketing only.
SchedulerActivityContactProcessed
SegmentMembersCountChanged
SegmentRelationshipEdited
SegmentSubscribed
SegmentUnsubscribed
SessionRegistrationCanceled	Logged when a session registration is canceled.
SessionRegistrationCreatedFromWaitlist
SessionRegistrationWaitlisted
SmsBounced	Occurs when an SMS fails to deliver.
SmsDelivered	Logged when an SMS is delivered.
SmsLinkClicked	Triggered when an SMS link is clicked.
SmsNotSent	Logged when an SMS fails to send.
SmsReceived	Indicates an SMS reply was received.
SmsSent	Generated when an SMS is successfully sent.
SplitterActivityContactProcessed
SurveyResponse
TriggerActivityContactProcessed
TriggerCrmWorkflowActivityContactProcessed
VoiceCallAttempted	Triggered when Contact Center had attempted to make a voice call
VoiceCallBlocked	Triggered when CIJ blocks sending a request to Contact Center to make a phone call
VoiceCallNotAttempted	Triggered when Contact Center does not attemp to make a phone call.
VoiceCallSent	Triggered when CIJ send a request to Contact Center to make a phone call
WebsiteClicked	Logged when a known contact, lead, or CI profile clicks a tracked website link.
WebsiteVisited	Logged when a known contact, lead, or CI profile visits a tracked website.