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What Is In a Name?

  • Статья

I've been wondering for a while about brands. It wasn't until last night I realized this meant I'd turned into a marketing person quietly over the last couple of years. But that's another matter.

I look at Visual Studio, and I think to myself “productive collection.” I look at “Visual Basic Standard” and I hear “productive accessible workhorse” tools. So to me, Visual means “productive.” What does Visual mean to you? What should it mean?

Comments

  • Anonymous
    May 05, 2004
    to me, "Visual" means "drag and drop".
  • Anonymous
    May 05, 2004
    Personally, I find it pretty bizzare that Microsoft names all their development tools 'Visual'. It's like the most important thing about them is the resource editor.
  • Anonymous
    May 05, 2004
    The comment has been removed
  • Anonymous
    May 06, 2004
    "Visual" to me means manipulation of graphical elements a la Visio, UML tools, Quark (er... Publisher), etc. In VS, I think it all boils down to the legacy of "Visual Basic." As far as branding goes, "Visual Basic" was the home-run: it captured what was new and different about the product (the visual designer being such a dramatic thing in 91) and "vee-bee" comes trippingly off the tongue.
  • Anonymous
    May 06, 2004
    Means designers to me. i.e. form designers, etc.
  • Anonymous
    May 08, 2004
    So what do you all think "Basic" means?
  • Anonymous
    May 23, 2004
    > So what do you all think "Basic" means?

    The difficulty or unwillingness to use a character instead of long keyword ( { vs "begin" )