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On Open Source Marketing

  • Статья

I'm not surprised in the least that Firefox was able to secure funding from loyal users to pay for a full page add in the New York times.  What I am surprised about is why anyone would say this is the future of PR?  I could agree that blogging and social networks play a powerful role in PR, but isn't buying an ad in the NYT a little "old school"?  Sure, the exposure will be great, but how sticky will the message be to the readers of the NYT?  This feels like a symbol at best.

Comments

  • Anonymous
    October 25, 2004
    It is a symbol. It's a great symbol, but it's really nothing more. The effect of the ad itself will be minimal.

    What isn't minimal is the effect that the blogging and PR and coverage this event will get. Whether they succeed or fail, the idea (and the mobilization of customer-driven evangelism) has been a resounding success.
  • Anonymous
    October 25, 2004
    True, the PR generated by trying to build this stunt has been a success. I'll be really impressed if the next stunt is a superbowl ad.
  • Anonymous
    October 25, 2004
    The comment has been removed
  • Anonymous
    October 25, 2004
    The comment has been removed
  • Anonymous
    October 25, 2004
    The comment has been removed
  • Anonymous
    October 25, 2004
    Jackie: Also... I love your blog.
  • Anonymous
    October 26, 2004
    Then you should read the book, it's great. I read hers and Free Prize Inside side by side and it was a great week for my brain ;-)
  • Anonymous
    October 28, 2004
    The comment has been removed
  • Anonymous
    November 18, 2004
    Open Source Marketing is many things. It really depends on your strategy. I don't think it will ever replace conventional marketing and PR vehicles but I do think there is a need to Open Source Marketing strategies on equal footing with strategies that employ print, radio, TV, events and direct forms of marketing. In the example of Firefox the New York Times ad placement could be a great tactic to “legitimize” many open source software projects to consumers, a vast number of which have no idea what is available to them in OSS. I think its a smart move if it was done within the context of an overall strategic plan to win people over to OSS.
  • Anonymous
    November 18, 2004
    Yup, all of the comments hae worked to change my opinion of the the move a bit. As I state in my discliamer.... I reserve the right to change my opinions over time. :-)
  • Anonymous
    April 20, 2006
    too late to post any reply on this but enjoyed reading your views...

    Imran Hashmi
    www.hashmi.ca
  • Anonymous
    April 20, 2006
    No problem. Thanks for the feedback.
  • Anonymous
    May 28, 2009
    PingBack from http://paidsurveyshub.info/story.php?title=scooblog-by-josh-ledgard-on-open-source-marketing