Community Productivity

  

  

Microsoft has been talking about the ‘New World of Work’ for several years now and as time and conditions have progressed so has the vision. An updated presentation came from Katherine Randolph, Josh Henretig and Nicole Brown in a partner blogcast called ‘Enabling Telework Through Unified Communications. Good for Business. Better for the Earth’.

I particularly liked Katherine’s opening line, “The office is no longer a physical place, but more an environment where they can collaborate whether they are face to face or whether they are remote.”

For me the NWOW represents a natural progression in Microsoft’s ‘productivity’ vision. At the outset, Microsoft was all about ‘personal productivity’ and the cornerstone product was Office. But the ‘XP’ generation introduced capabilities that were less about the tool itself and how an individual user used it and more about how the software was used in a context of a team or organisation. At this point, the vision of ‘productivity’ really expanded to one of ‘organisational’ productivity and paralleled the rise of Microsoft tools as an Enterprise standard not just on the desktop, but also on the server with products like Exchange, Sharepoint and SQL Server.

Now I think Microsoft’s vision is expanding even beyond the walls of the organistion. The benefits to the new approaches to work accrue not just to the bottom line of the P&L, but also to the broader social welfare, environment and economy. Sort of a ‘Community Productivity’ if you will.

Above and below are a few of my favourite slides from the presentation (click on the slide graphic to see expanded, easier to read version)...