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Campaign

For the latest version of Commerce Server 2007 Help, see the Microsoft Web site.

This class defines the business process involved in running a marketing campaign for an advertiser. The Campaign class associates a customer (the advertiser) with a set of CampaignItem objects (advertisements, discounts, direct mailings, or related sell items). A Campaign object is associated with an EventType object, which describes the marketing event.

A Customer object may have multiple Campaign objects associated with it; this represents multiple advertising campaigns for the customer over time. A Campaign may contain multiple sets of content items (CampaignItem objects). Each set of content items, in turn, may have multiple items (for example, AdItem objects), and may target multiple user groups. Finally, a Web page may contain multiple content items, and a content item may be included in multiple, distinct pages. All these possibilities are represented through the one-to-many relations between classes.

Data Members

Data Member Name

Data Type

Default Value

Description

CampActive

smallint

Null

None.

CampaignExported

datetime

Null

Records when the Campaign object was exported.

CampaignInternalFlag

smallint

0

None.

CampaignModified

datetime

Null

Records when the Campaign object was last modified.

CampaignModifiedBy

nvarchar(255)

Null

Stores who last modified the Campaign object.

CampArchived

datetime

Null

Records when the Campaign object was archived.

CampEnd

datetime

Null

Records when the Campaign object was discontinued.

CampEventsSched

int

Null

Stores the number of campaign events scheduled for the Campaign object.

CampLevelGoal

smallint

Null

None.

CampName

nvarchar(255)

Null

Stores the name of the Campaign object.

CampNum

int

0

Stores the unique key for the Campaign object. Key member.

CampStart

datetime

Null

Records when the Campaign object became active.

CustomerComments

nvarchar(255)

Null

Stores any comments made by the customer associated with the Campaign object.

SiteName

nvarchar(255)

Null

Stores the name of the site associated with the Campaign object. Key member.

CustomerID

binary

1

None.

EventTypeID

binary

1

None.

Class Key

CampaignKey is composed of the following data members:

   CampNum + SiteName.

Relations

For a description of the relation type, see Data Warehouse Classes.

Relation Name

Parent

Child

Type

CampaignCustomer

Customer

Campaign

2

CampaignEventType

EventType

Campaign

2

CampaignItemCampaign

Campaign

CampaignItem

2

See Also

Other Resources

Data Warehouse Classes