What are Industry Codes?
Industry codes provide a definition type for different industries such as automotive, aviation, and beverage. You use industry codes to identify the associated industry of an advertisement. This prevents two ads from competing companies in the same industry from appearing on the same Web page. For example, it may be acceptable for an advertisement for coffee to be on the same Web page as an advertisement for milk. However, it may not be acceptable for advertisements for two different coffee companies to be on the same Web page. To avoid competing advertisements from appearing on the same Web page, you update your industry codes.
Commerce Server 2009 provides several popular industry codes for your use, such as clothing, food, automotive, and entertainment. Commerce Server 2009 validates the industry codes that you use in your advertisements through the Industry Codes section of the Reference Tables in Marketing Manager.
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Other Resources
Managing Tasks Common to All Business Management Applications