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mktg_creative_type Table

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The mktg_creative_type table in the marketing database contains information about how to format various different types of creatives. You can think of this as templates for the creatives.

The following table describes the columns in the mktg_creative_type table.

Column name

Type

Allow null

Description

i_creative_type_id

int

no

The ID of this creative type.

This is the primary key.

u_ct_name

nvarchar(50)

no

The name of this creative type.

text_ct_template

ntext

no

The template text with embedded substitution strings.

See Also

Other Resources

Marketing Database Tables

Marketing Lists Database Tables