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Business Intelligence at Super Bowl XLIII

Yes. I know what you are all thinking. Of course there is Business Intelligence at the Super Bowl. Teams use it to determine their Super Bowl XLIII Logostrategies such as weighing the risks of various plays to tip the outcome of the gridiron in their favor. I am sure the concession vendors used it as well in determining the right prices for their products, what promotions to run leading up to the main event, and so on. But so too did the Tampa Police department, the agency responsible for the security of the event, the fans, and residence of Tampa. Using technology developed by E-Sponder, built on SharePoint Server 2007, and other Microsoft technologies including Microsoft Virtual Earth, and Microsoft Surface, the Tampa Police department were able to have a consolidated view of information, and real-time intelligence in order to respond in an effective manner. This highly collaborative solution not only demonstrates the need for real-time information, but also how multiple technologies come together providing the necessary insights needed to manage such a major event - search, content management, collaboration, and reporting. Not to mention saving tax-payers money in the process of protecting their beautiful city, and one of the most pinnacle sporting events. This is a great case study, which I hope you find equally as interesting, and more importantly, inspiring you to see what you can accomplish today. Check it out here.  Click the Tampa Police logo for more information about the City of Tampa Police department.

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