What are you doing about “WUD”?
Gene Phifer pointed out in his blog post that some Digital Immigrants “just don’t get” Web 2.0 and probably never will…
Where I think Gene is right, it also worries me…
I constantly talk to our talk to our customers and partners about things like Web 2.0, User Experience (UX), Design (let’s call them WUD for this post) and of course the Microsoft technologies that enable them.
When I started in this position some 15 months ago, it was a very daunting task to talk about WUD. Today I think the industry in Malaysia has matured enough to understand and receive things like WUD.
But the question is, what are you doing about it?
I give talks about WUD, people listen, discuss and email me to discuss. Then what?
Do you tell your management about it? Show them how it can affect your company’s baseline?
Do you think about WUD when you talk about your next software? Next version of your existing software?
Some of the partners and customers who I talk to are taking WUD quite seriously, which is very evident in the common meetings that I attend with their development teams.
Digital Immigrants on top of the command chain
I also think that some of the Digital Immigrants that Gene talks about might sit in the management team or the leadership team. What do you do in that case?
Well, one way would be to say “Ahh… my manager just doesn't get it” and walk off…
But why not take the road less travelled and be the change catalyst in your company? Talk, Educate, Showcase and Push.
After all, history has proved that change doesn’t necessarily need to happen from top to bottom!
Let’s do something
I know that this blog post alone will not make a difference, so let me start you off along the road of being this change catalyst by inviting you and everyone else reading this blog to join this thought process and talk about it, blog about it, discuss it, tell the world about it.
If we try, the Digital Immigrants may just get it…
Let’s see how we can make that change happen…
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Rohan Thomas | Senior Web Platform and UX Technology Advisor ping me: +603.2179.6834 | mobile: +601.7264.2969 | fax: +603.2179.6834 blogs: internal: https://msblogs/rohant | external: https://blogs.msdn.com/rohant/ follow me: im: rohanthomas@live.com | twitter: rohant | facebook: Rohan Thomas | friendfeed: rohant |
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Comments
Anonymous
October 05, 2008
PingBack from http://www.easycoded.com/what-are-you-doing-about-%e2%80%9cwud%e2%80%9d/Anonymous
October 05, 2008
I just read gene's post linked from your blog. I beg to differ, the immigrants don't get it because they don't need to get it. Let's have a hypothetical situation. "X" sells widgets, but "X" doesn't get it. It is not a concern of "X" (it should be) on how the widgets are sold, just that they are sold most owners are not concerned with how it’s done, as long as it is done. Eventually someone comes along who gets it, they also sell widgets, "X" goes out of business because they out-market "X". The other companies that will survive realize this and start going Web 2.0 or WUD conscious. Those that don't will eventually die a slow painful death. This is evolution at work here! In the long run, everyone left that sells widgets will be web 2.0 and WUD conscious, there is really no need to push people to adopt it. You SHOULD make them aware of it but once that is done your responsibility is over. My 2 cents.