Consumable-based ecosystems
Consumable products are useful for implementing an in-game economy for cosmetic items, power ups, or other limited use items within a game. The Microsoft Store supports two types of consumable products:
- Microsoft Store-managed consumables
- Developer-managed consumables
The main difference between these is the fact that Developer-managed consumables must be reported as fulfilled to the Microsoft Store before the user is able to purchase that consumable again. Store-managed consumables are able to be purchased and redeemed as many times as the user desires without the consumable being reported as fulfilled. The recommended and most commonly used type for game products are Store managed consumables. For more information on specific scenarios and choosing between these two product types, see Choosing the right product type.
The most common use of consumable products is to implement a premium in-game currency. The user purchases these products with real money in exchange for an allotment of the in-game currency. This currency is then exchanged in-game for temporary power-ups, cosmetic items, upgrades, or other items related to a single user's account. Consumables are not appropriate for implementing access to expansions, map packs, or other items that would be expected to be shared with all users on a Home Console or family PC. For more information see Product sharing model for games.
Best practices for offering in-game currency
When offering an in-game currency ecosystem backed by consumable products, it is best to offer 3-6+ offer tiers that increase in value. To be most effective, the value of each tier and especially the added value of the higher tiers must be clear and understandable to the end-user. The base tier should be inexpensive and set the base real world currency to in-game currency value. Your higher product tiers should have the base value of in-game currency (relative to their price) and a bonus percentage amount that increases each subsequent tier.
Example consumable tier configuration for base value and higher tier bonus amounts:
| Price | Base Currency | Bonus % | Bonus Currency | Product Name for visible value |
|---|---|---|---|---|
| $0.99 | 100 | 0 | 100 Coins | |
| $4.99 | 500 | 10% | 50 | 500 (+50 bonus) Coins |
| $9.99 | 1000 | 20% | 200 | 1000 (+200 bonus) Coins |
| $19.99 | 2000 | 30% | 600 | 2000 (+600 bonus) Coins |
| $39.99 | 4000 | 40% | 1600 | 4000 (+1600 bonus) Coins |
| $79.99 | 8000 | 50% | 4000 | 8000 (+4000 bonus) Coins |
It is also a good practice to include a small allotment of your in-game currency to season pass owners, deluxe edition game bundles, and monthly subscriptions if your title supports those. Your title could also provide an allotment of consumable currency once or on a monthly basis to Xbox Game Pass subscribers if your title is participating in Xbox Game Pass. This helps users become familiar with the value and benefit of your consumable economy and the value associated with it.
Sales and promotions of consumable in-game currency
If you plan to run a promotion or sale involving your in-game currency, the following methods have been proven to be effective at engaging with customers, providing them increased value, and increasing revenue during the promotion.
Providing a static % discount on the pricing of all tiers is possible, but offering your higher tiered content at a higher discount % has proven to generate a higher incremental revenue over the promotional time line than static discount pricing. For example, offering a 10% discount on the lowest tier, but increasing to 30% discount on the top tier provides great value to users who will purchase the higher tiered option in greater numbers. This also drives after promotion game usage as the users have a vested interest in the game by using the consumable currency that they purchased in high quantity.
Using discounted pricing on the consumable products also allows visibility of the promotion from the Store app and helps drive user engagement. To schedule a promotion and discount of your consumable products, contact your Microsoft representative for additional information.
Alternatively, you can also discount the in-game items that the user purchases with your consumable currency. This however, does not have visibility outside of the game and benefits users who already have unused consumable currency but may not drive as many users to purchase the consumables products in the store as the discounted pricing above would. The benefit is that this can be done through your own services and does not require coordination or scheduling with the Store or Microsoft representatives.
Configuring a consumable product in Partner Center
When creating a new consumable for your title in Partner Center, consider the following:
- To allow users to see and browse to the product in the Store app and on Xbox.com, set the consumable to Has its own store listing under Consumable Setup. Otherwise the consumable will only be accessible from within your game's UI.
- For Microsoft Store-managed consumables, set the Quantity field in Properties to be the value added to the user's balance each time the product is purchased. If you are implementing your own service to track and manage consumables, we recommend leaving this value at 1 and translating each quantity value to the equivalent in-game currency amount for the productId (see Managing the user balance on your service vs. the Microsoft Store). Otherwise you should set the total in-game currency amount the user will get such as '600' for the $4.99 tier product in the example under Best practices for offering in-game currency.
- List the base and bonus currency of the product in the product's title (Ex: 500 (+100 bonus) Coins)
- Store images should include a graphic of the currency that grows larger or denotes a larger amount for the higher tiers (Ex: a pile of coins that gets larger the higher the tier or increasing size of treasure chests with coins). Alternatively (or additionally), store images could include text that indicates how many currency the product grants on purchase (Ex: "600 Coins", or "500 (+100 bonus)" )
Managing consumables
The recommended way to manage consumables is through your own custom game service or a middle-ware provider that supports the Microsoft Store Service APIs. This provides a more secure and flexible implementation of your consumable economy. For more information see Managing consumable products from your service.
Alternatively you can report a consumable fulfilled or consume a specific quantity of the user's balance on the game client by using the XStoreReportConsumableFulfillmentAsync API. If calling from the client, it is recommended you use the trackingId to help ensure the request is properly handled by the Microsoft Store services before granting the benefit of the transaction to the user. A description of how TrackingIds work is covered in Using TrackingIds as a redundant system for consume validation.
Managing returns and refunds of consumables
To help prevent abuse and fraudulent returns / refunds of consumable products it is recommended that your service integrate with the Clawback event service. This will allow your service to receive events when a consumable product has been returned or refunded to the user and your service should remove the added value of the consumable from your service side.
For more information see Managing refunds and chargebacks from your service.
See also
Managing consumable products from your service