Technology Can Help Build Success for Smaller Companies: Q&A: Eduardo Rosini of Microsoft discusses top technology drivers that enable small and midsized businesses to compete.
Technology Can Help Build Success for Smaller Companies
Q&A: Eduardo Rosini of Microsoft discusses top technology drivers that enable small and midsized businesses to compete.
REDMOND, Wash. — May 26, 2009 — Small and midsize businesses (SMBs) are important contributors to the world economy. In fact, it’s estimated that SMBs employ 90 percent of the world’s work force, and account for more than 50 percent of gross domestic product worldwide.
Eduardo Rosini, corporate vice president, Small and Midmarket Solutions and Partners
In today’s economy, however, these companies face significant challenges including limited cash flow and reduced access to credit. Historically, SMBs are the first to be hit by recessions. The good news is they’re also typically the first to recover. Because of their size, SMBs can react quickly to market changes, employ innovative approaches in solving business challenges and better connect with customers locally.
Recently the 2009 Microsoft SMB Insight Report revealed that smaller companies recognize the strategic and competitive advantages that can be gained through technology. More than half of SMBs plan to invest as much or more in IT in 2009 as they did they did in 2008, and are looking at technology investments that directly benefit their bottom line.
To learn more about how SMBs are reacting to the recession and how they plan to adapt and compete in the current economy, PressPass spoke with Eduardo Rosini, corporate vice president of Microsoft’s Small and Midmarket Solutions and Partners organization.
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