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PR Tips from a fellow SBSC partner

  • Artigo

At a number of recent SBSC user group meetings, whereby Microsoft ran sessions in preparation for the launch of SBS and EBS 2008, we talked about the huge opportunities to utilise PR to drive awareness of your company and the SBSC brand.

Did you know that the Microsoft Partner Portal is able to offer partners tips to help communicate and promote news in print and online media, as well guidelines including key messages, press release template and blogging best practices? Go to www.microsoft.com/uk/partner/prsupport for more information.

Richard Tubb Alongside this, one of your fellow SBSC partners - Richard Tubb of Netlink IT - is pleased to share his own PR tips with you.  Netlink IT had seen a couple of successful PR bits recently having achieved two half-page spreads in the Birmingham Post and the Birmingham Mail, twice in a matter of weeks. This was their first time attempting PR so on Richard's blog he has kindly documented the process and costs to try and give his fellow SBSC partners an idea of what to expect. We highly recommend you check them out:

Richard tells us that Netlink IT are actually building into a budget an ongoing allowance for PR work, as based on our first couple of attempts it seems to work!

Thanks very much to Richard for sharing his success and top tips with the small business specialist community.This is true community spirit in action!

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