When We Know What Our Joint Customers Want, We All Benefit

In early October Microsoft Australia will be contacting 16000 of our small and medium business customers via a direct mail, inviting them to profile

themselves in return for a more tailored information service. Customer profiling empowers Microsoft to market more effectively to our

customers, achieve a much better response and, in turn, drive a higher volume and quality of sales leads to our Partners. A key insight from our

profiling initiatives to date is that customers want to hear from Microsoft and their partners on a regular basis. There is a market opportunity and

if you service organisations of 50-100 pc’s, we encourage you to proactively reach out to these organisations as their solution advisor. One way

you can do this is to by using the sales and marketing tools you can find at the new partner marketing centre https://www.partnermarketingcenter.com.

If you would like to find out more about our customer profiling initiatives? Please visit www.microsoft.com.au/business/recognition

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  September 22, 2008
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