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To be verbed or not to be verbed.

  • Artigo

Walking the precarious line of brandiness; companies want to be verbed, but not so much that their verb becomes generic and applicable to their competitors as well.

I might argue that the genericide of google has commenced. I recently heard someone refer to googling on Bing; which is cool with me because you can google on Bing, but you can only Bing on Bing. I'll see your brand goodness and raise you one big fat "Bing!"

I don't deny that we have some catch-up to do in the search engine space. We are up to it because, yeah, we've got Bing. If I didn't think it was better, I wouldn't bring it up. The catching up is in the marketing, the public perception of our product. The usiness...it's in there.

Comments

  • Anonymous
    July 20, 2009
    Don't know if you saw this, but it perfectly illustrated the "googling with Bing" concept - funny stuff: http://www.todaysbigthing.com/2009/06/26

  • Anonymous
    July 21, 2009
    Joe - that is funny. I sure hope we did that.