In-flight editorial is totally hot and covered with cooties
So it seems that in-flight magazines are the cockroaches of publication. Oh, only in their ability to survive the print-edition apocalypse (speaking of which, what is going on with Cher?).
But what happens when more carriers offer wireless interwebs connectivity? And that captive audience is suddenly tracking their fantasy football teams and viewing videos that should not be viewable by any of the passengers in the cabin behind them. If you know what I mean. Not so captive now, are we?
And what of this swine flu business? I can't be the only person that dry heaves a little bit when my hand comes anywhere near the seat back pocket in front of me, where ebola lives along with instructions on securing my own facemask first before helping others with theirs.
I would be the wrong person to ask about publication investments, or really any other investments. But I'm putting my money on the antibacterial body bubble with keyboard friendly gloves.
Comments
Anonymous
November 29, 2009
How about a digital version of the magazine that pops open when people connect their laptops to the in flight wifi. Ive seen hotels do this, where you get the hotel portal page first and then you can surf around. Maybe putting the magazine online and making it interactive will take place of the print magazine.Anonymous
November 30, 2009
The comment has been removedAnonymous
November 30, 2009
Its funny, I bought a Kindle when they first came out, and liked it, except for the fact that pictures, graphs and anything non text was pixelated. So I stopped using the Kindle and went back to buying hard cover books. I too missed the feeling of reading a book. I may only use the kindle on a plane or vacation. We shall see.Anonymous
December 01, 2009
Yeah, I'd feel the same. If space was an issue, I'd use it. Otherwise, probably wouldn't. I am a paperback lover. The hard covers are too heavy to read in bed...not to be too whiny or anything :)