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The online advertising industry

  • Artigo
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Last weekthe International Advertising Association (IAA), with the support of Microsoft hosted a forum in Sydney on March 31st to discuss the state of the online advertising industry.

Leading figures from Australian business and government convened with international speakers for the event, which was entitled ‘Digital Download – Behind the Headlines’. Keynote speakers and panel discussions focused on the rapidly developing online advertising space and its various limitations, challenges and opportunities.

Speakers and delegates shared an optimistic outlook for digital advertising whilst acknowledging that the rapidly maturing industry urgently requires a deeper appreciation of the issues surrounding privacy, competition, transparency and innovation.

The findings from a recent IAA Digital Advertising Survey support these sentiments, with an overwhelming 95% of IAA Members seeking improvements from online advertising providers around transparency and data management, with the purpose of giving advertisers the tools to more efficiently track return on investment and campaign success. The research also took a close look at the crucial role of regulators and competition in the online advertising industry.

The Sydney event is the latest in a worldwide series of IAA Digital Download events that takes in Paris, Madrid, Mumbai and Singapore.

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