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Increasing concern on piracy

  • Artigo

A coalition of industry bodies this month warned the Australian public against the increased temptation to buy counterfeit goods, following a national Newspoll survey revealing almost two thirds (64%) of consumers believe it is ‘much more tempting’ to buy or obtain pirated products in the current economic climate.

The national survey of 700 respondents commissioned by the Business Software Alliance (BSA)*, the Interactive Entertainment Association of Australia (IEAA) and the Australian Toy Association found that despite the increase in temptation, 74 per cent agreed that pirated products have a negative impact on the economy.

It has been estimated that a reduction in piracy by 10 per cent over the next four years would generate an additional 3,929 jobs in Australia’s software industry. According to an IDC Piracy Impact Study (2008), the reduction would result in AU$1.9 billion in local industry revenue and AU$4.3 billion in additional GDP.

The majority of people surveyed said that knowledge of the tangible effects of piracy – as well as the personal risk – makes them less likely to buy pirated goods. Eighty percent of respondents revealed that knowing they could support organised crime would make them less likely to buy or obtain a pirated product. A similar proportion (78%), also said that knowing they could be harming Australian businesses and jobs would make them less likely to support piracy.

Other key findings of the survey included:

  • More than two thirds (73%) said knowing they could incur a fine or conviction would make them less likely to buy counterfeit goods.
  • Eight in 10 (78%) said knowing the product is of inferior quality would make them less likely to obtain a pirated product.
  • Those aged 18-34 years (73%) were significantly more likely to agree that it is much more tempting to buy pirated goods, than those aged 50 years and over (53%).
  • 78 per cent of females and 68 per cent of males said that knowing you could be fined or receive a conviction would make them less likely to buy or obtain a pirated product.

Survey conducted by Newspoll, April 2009.
*Microsoft is a member of BSA

Technorati Tags: piracy,BSA,Newspoll,IEAA

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    May 12, 2009
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