Set app pricing for MSI/EXE app

Configure app pricing

If your app pricing is based on one-time payment (collected through in-app purchase), you can choose Paid. You can choose Subscription if your app pricing is based on a recurring fee. Select freemium option if you let users use limited functionality in your app for free and upgrade through in-app purchases.

Free trial
Selection required for paid and subscription apps only

Developers who offer paid or subscription apps often allow customers to try out their app for free before paying. By default, free trials are disabled.