Attract customers and promote your apps
Once your app is in the Microsoft Store, it's time to get it in front of as many customers as possible. Partner Center offers many features that help you promote your products and grow your customer base, including ad campaigns, promo codes, sale pricing, and more.
App promotion campaigns
Paid campaigns
These campaigns will run ads in any other app that matches your app’s device and category. You can also choose a universal campaign, where the ads will also appear within MSN.com, Outlook.com, Skype, and other Microsoft premium properties.
Free house campaigns
These campaigns will run ads only in your other apps, free of charge.
Free community campaigns
These campaigns will run ads in apps published by other developers who also participate in community ad campaigns, free of charge.
Learn more about app promotion campaigns
Create an ad campaign in the dashboard
Create an ad campaign using our REST API
Review campaign performance data in the dashboard
Get campaign performance data using our REST API
Promotion analytics
Get analytics data using our REST API
