Use Copilot in site builder
Merchandisers with large product catalogs want an efficient way to enrich products. With Copilot in site builder, merchandisers can create content quickly while ensuring that the AI-generated market content that Copilot creates is aligned with their target audience and brand tone. Copilot in site builder helps merchandisers achieve higher conversion rates with less effort.
A key to driving customer engagement and sales is the creation of marketing and storytelling content for a product for e-commerce sites. However, that process can be time-consuming and challenging. The Copilot capability in Commerce is built for the product enrichment workflow in site builder. With Copilot in site builder, you can efficiently generate compelling and engaging product enrichment and marketing content for your e-commerce websites.
The following video provides an overview of product enrichment with Copilot in site builder.
This feature offers the following capabilities:
Inspire the creative process - Copilot creates content that's based on basic product information, such as name, description, attributes, and dimensions. You can use the generated content to initiate further ideas.
Search engine optimization (SEO) - Optimize your product marketing content for search engines so that it ranks higher in internet search results, thereby helping your organization generate more organic growth.
Craft the tone of message - Select the voice that best fits your brand and audience. You can specify a unique tone for each product. The tone of message for a product can be adventurous, casual, luxurious, formal, informational, educational, and more.
Craft a tailored message - Select the intended audience to tailor the message for the specific buyers, such as new parents, graduates, senior citizens, healthcare workers, and more.
Amplify with key highlights - Augment your content with key highlights that are specific to the product in a natural language-based and interactive manner. Generate engaging text snippets that help amplify key highlights for your product.
Make basic modifications - Make basic text modifications by using an inline rich text editor or by providing key prompts to format the text with natural language.
To learn more about Copilot in site builder, see Use Copilot in site builder to enrich product detail pages.