ProductName Property
Specifies a public name that describes an application or component when it is installed on a target computer. Defaults to the name of the deployment project.
The ProductName property can be set in the Properties window when a deployment project is selected in Solution Explorer.
Remarks
The ProductName property is displayed as the description of the application or component in the Add/Remove Programs dialog box. It is also used as a part of the default installation path (C:\Program Files\Manufacturer\Product Name) displayed during installation.