Collect data from form submissions more easily with expanded entity options
Important
This content is archived and is not being updated. For the latest documentation, see Microsoft Dynamics 365 product documentation. For the latest release plans, see Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Users by admins, makers, or analysts | - | 
Sep 1, 2020 |
Oct 5, 2020 |
Business value
When collecting information from forms, your data should not have to be tied to certain entities. Dynamics 365 Marketing now allows you to collect data under an entity other than a lead or contact, letting you trigger custom workflows based on this data.
Feature details
Previously, forms had to be connected to a lead or a contact. With this release, marketers can collect form submissions and store them under another entity. Not mapping forms to contacts or leads allows marketers to enhance the process of receiving data from customers. This added flexibility enables marketers to create workflows to store form submissions as any other entity.
