What is Software plus Services?

Typically my day involves talking to customers and partners about new emerging technology, Microsoft direction/strategy and how customers can leverage technology to make business impact.  Cool I hear you say!  One area that’s gaining moment and customer interest is the subject of Software plus Services. Still a difficult concept to convey in a simple way, however I believe the answer to be one click away. 

We have worked with those guys at Commoncraft and have built a simple way to describe Software plus Services, I think this video really nails the story of S+S.  What do you think?