Microsoft Brings Fashion Week to Los Angeles

To bring a thread of Fashion Week to Los Angeles, Microsoft is teaming up with Bloomingdale’s during New York Fashion Week to showcase the intersection of fashion and technology through transformed shopping experiences, and more natural technology.  

Bloomingdale’s store in Century City, South Coast Plaza will have some of the same technology available over the next week for consumers to experience. They can experience the Swivel, a virtual fitting room made possible by Kinect and the Arc Touch mouse  through September 16.

Powered by Kinect for Windows, Swivel lets you simply wave at the TV to choose an outfit, move around to see different angles as you would on screen, and snap a picture of your new look to share with your social networks.

 Swivel by FaceCake & Lexington window display:  FaceCake Swivel is a virtual fitting room made possible by Kinect for Windows. The Kinect sensor started as a popular gaming device, but it’s since nspired both people and companies who have used it to create more natural and immersive experiences in a number of arenas, including healthcare, education and now retail.

 Microsoft gear: For the first time, 11 Bloomingdale’s stores nationwide and Bloomingdales.com will carry the award-winning Arc Touch mouse, which fuses beauty and function. It’s just one example of how our tech is becoming an expression of our personal style.

Giveaway: Bloomingdale’s is running a sweepstakes throughout New York Fashion Week that features a ton of Microsoft gear ranging from an Xbox 360 with Kinect to a Wedge Mouse to the Nokia Lumia 900 Windows Phone – people can enter by texting “ITSON” to 51515 (US only). Prize details can be found here. 

This is only the beginning of Microsoft integrating fashion and technology. Check out more information on all things Microsoft, Fashion and Technology here.