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How to stand out in a crowd of 35,000+ people at Microsoft Inspire

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Guest Post from Luke Debono, Co-founder Incredible Results

With 35,000+ people and 160 sessions, Microsoft Inspire will offer you countless opportunities to connect. The question is – how are you going to make sure that you and your team stand out?

This following process will help you consider, and frame, your unique value proposition so that when you find yourself in the elevator with the contact you’ve been trying to court for the past year, what you say will stick.

  1. Define your perfect customer. Who are the customers that you’d love to have more of and what is it that makes them perfect for your business? Are they in a specific vertical or industry? Are they of a particular size or do they all face a common business problem?

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